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Strategic SWOT Analysis for Silver Airways

This case study explores Silver Airways' growth through strategic acquisitions, particularly Seaborne Airlines, and presents a comprehensive SWOT analysis to guide future strategic goals and objectives.

Alice Edwards
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TitleofPaper:BMGT 364 7380 Project 1 (Week 3) - Planning and the SWOT Analysis forSilver AirwaysStudent Name: Sirri AshleyCourse:BMGT 364 7380 Management and Organization theory (2232)Instructor's Name :Professor. Lauren Dugas GloverDate:April, 4, 2023.

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BMGT 364 7380 Project 1 (Week 3) - Planning and the SWOT Analysis for Silver AirwaysIntroductionSilver Airways is an airline that launched operations in 2011 and its tactical operationshas made the company to be one of the largest regional airlines that operate in Florida. Thecompany has about 125 flights daily which is considered substantial business to maintain anairline its size. To bolster its operations and widen it operations, the company acquired SeaborneAirline in 2018, an acquisition that combined the operations of two independent airlines thathave complementary7routes, akin Saab 340B fleet, and codeshare'interline partners that arecommon to each airline. As a strategy, acquiring an airline that serves destination through PuertoRico, the Caribbean and Virgin Islands made the company to wide its regional operations. Moreprecisely, acquiring an airline ±at has been in business for 25 years was a strategic move bySilver Airways (Lumen, 2012).The company's management is optimistic the company will soon become one of themajor airlines in the U.S since it has reliable, state of ±e art aircraft and airplanes that are fuel-efficient with turbo-prop engines (Lumen, 2012). Research has proven that for a company suchas Silver Airways to facilitate the decision malting process in its operations, it must undertake aSWOT (Strengths, Weaknesses, Opportunities. & Threats) analysis of its processes. The SWOTframework is a vital tool fur an organization to have an insight on where it's operating well,where there needs to be improvements and the opportunities and risks that a company may befacing (Lumen, 2012). The following project will undertake a SWOT analysis of Silver Airways,undertake an in-depth examination of the components of SWOT for the company, make aproposition for the strategic goals for the firm and highlight the strategic objectives that Silver

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Airways can pursue to continue being one of the best regional airlines and also move to becomeone of the major airlines in the U.S.SWOT Table for Silver AirwayStrengthsWeaknessesSilver Airways has Interline partneragreements with Emirates. Bahamasair, AllNippon Airways Hahn Air Alaska Airlines AirCanada, and Azu.The brand recognition for the company is poor.The trips to Bahamas and Caribbean fromFlorida mate the company to be the largestservice provider in this route.There are cases of poor customer reviews thathave been posted about the company.Commendable safety recordThe company has Codeshare partneragreements with successful companies such asUnited. American, JetBlue., AviancaCopa, .,and Delta Airlines.There have been cases ofpoor customer careby some members staff who are not adequatelytrained in customer service comprehensively.Acquisition of large and profitable companiessuch as Seaborne.The number it its fleet is limited to make it amajor airline.The company operates in a limited regionalmarketOpportunitiesThreatsVentures to paimer with more airlines.The economic instability can affect theoperations of the company.Numerous routes to be expanded into by thecompany.The reputation of the company is poor online.The company can leverage existingpartnerships and make expansion into thecontinental U.S.Challenges that were posed by COVID-19) arestdl a threat to ±e operations of the company.There is an opportunity to use technology toimprove customer care and their experiencewith the airline.Fuel prices are volatileThreats of terrorism attacks to Silver Airwayflights.StrengthsStrengths imply the positive traits in possession by a company which aid ±e firm inpursuing and achieving the goals set forth when the company was established (Lumen (2012).One of the strengths that Silver Airways boasts with is that it is a large regional operator. As a
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