Supply Chain Management � McDonalds

Name: Supply Chain Management � McDonalds
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Author: Violet Stevens

An assignment analyzing McDonald's supply chain operations.

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SUPPLY CHAIN MANAGEMENT – MCDONALDS 1
Supply Chain Management – McDonalds
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Analyze the supply chain management framework of McDonald's, focusing on its international
operations management strategies, including ERP/SCM systems. Discuss the challenges faced by
McDonald's in maintaining product quality, inventory costs, and supplier relationships.
Additionally, evaluate the company's approach to standardization versus localization in global
markets. Your analysis should be supported by relevant theories and real-world examples. (Word
Count: 1500-2000 words)

SUPPLY CHAIN MANAGEMENT – MCDONALDS 2
Abstract
This paper considers the supply chain framework and management of McDonalds, with the
analysis of Supply chain framework of McDonalds and what are the factors that need to be
considered by McDonalds to improve on its supply chain framework which will help the
company to attain competitive edge in its operations. This paper also presents different aspects of
supply chain management. The paper strongly emphasizes on framework of supply chain
structures as well as ERP/SCM systems in McDonalds.
In this paper, a strong emphasis is given to supply chain management as the integral part of
international operations management.

SUPPLY CHAIN MANAGEMENT 3
Supply Chain Management – McDonalds
Background Information
McDonalds is one of the largest and renowned fast food chains serving more than 60
million customers across the world. The company has established presence in almost 119
countries of the world with headquarter in United States. The production line principles related
to fast delivery, minimum wastage, less lead time, reduced waiting time for the customer, high
productivity, are clearly followed and adopted in the McDonalds. The large customer base has
enabled the company to hold considerable dominance in the fast food industry and stimulating
growth and development pace. The company operates mainly in the form of franchise, or food
outlets. The growth of the revenue pattern of the company for the past three years was about 9
percent acting as an indicator of high growth. The main food items prepared and sold by the
company includes different kinds of burgers like hamburgers, cheeseburgers, and other items like
French fries, roasted chicken, soft drinks, desserts and so on (McDonalds. 2013).
Problem Description
Supply chain management is a concept of operations management which helps the
organizations to attain competitive edge. Considering the case of McDonalds we can say that as
the company is working on an international perspective, there are different supply chain
management issues that are being faced by the company which includes the quality of the
product, adequate supply of the product, escalated costs because of the increased inventory.
IOM concept that can be applied
The International operations management concept that is applied in this paper is supply
chain management.

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Business Management

Supply Chain Management � McDonalds

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