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The Role of Facebook� in Enhancing Customer Networking and Engagement

This paper explores the role of Facebook in business, emphasizing its impact on customer networking and engagement strategies.

Claire Mitchell
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TheRoleofFacebook®inEnhancingCustomerNetworkingandEngagementBasedonPoynter’s(2008)article,howisFacebook®beingusedtobetternetworkwithcustomers?GiveanexampleFacebookisafreesocialnetworkingwebsitethatallowspeopletocommunicateonline.Companieshaverealizedthatabroadconsumerbasecanbereachedthroughsuchnetworkingwebsites.Theuseofpoles,surveys,blogs,andfeedbackprovideorganizationswithaninsideinformationregardingcustomeropinion.Networkingwebsitesassemblemillionsofpeopleorconsumersintoaneasilyaccessiblegroup.Analysisofconsumeropinioncaneasilybeconductviasocialnetworkingwebsites.Thebiggestadvantageofusingsocialnetworkingwebsitetocommunicatewithconsumersisthewebsitesarefreeandrequirelittlesetup.

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Business Management

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