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BUS 445 IKEA: A Model of Innovation, Sustainability, and Global Success in the Furniture Industry

A case study of IKEA�s innovation, sustainability practices, and global success in the furniture industry.

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IKEA1BUS 445IKEA: A Model of Innovation, Sustainability, and Global Success inthe Furniture IndustryBased on your analysis of IKEA's business model and practices, how does IKEA's innovativeapproach to product design,distribution, and customer engagement contribute to its globalsuccess? In your response, be sure to address the company's use of "flat packing," self-assembly,cost leadership, and its focus on sustainability and social responsibility. Provide specificexamples to support your answer.Word Count Requirement:Your response should be between 800-1000 words.

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Document Details

University
Simon Fraser University
Course
BUS 445
Subject
Business Management

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