BUS 445 IKEA: A Model of Innovation, Sustainability, and Global Success in the Furniture Industry

A case study of IKEA�s innovation, sustainability practices, and global success in the furniture industry.

Daniel Mitchell
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BUS 445 IKEA: A Model of Innovation, Sustainability, and Global Success in
the Furniture Industry
Based on your analysis of IKEA's business model and practices, how does IKEA's innovative
approach to product design, distribution, and customer engagement contribute to its global
success? In your response, be sure to address the company's use of "flat packing," self-assembly,
cost leadership, and its focus on sustainability and social responsibility. Provide specific
examples to support your answer.
Word Count Requirement:
Your response should be between 800-1000 words.
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Document Details

University
Simon Fraser University
Subject
Business Management

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