Enhancing Employee Engagement Through Internal Corporate Communication: A Case Study of Eskom

Name: Enhancing Employee Engagement Through Internal Corporate Communication: A Case Study of Eskom
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Case study solution on employee engagement.

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Enhancing Employee Engagement Through Internal Corporate
Communication: A Case Study of Eskom
You have been hired as a consultant to address a key human resource issue within an
organization. Identify and analyze the problem, recommend an organizational development
strategy to resolve it, and justify why this approach will be effective. Provide an evaluation plan
for the intervention and include a literature review on similar organizational challenges and
strategies. Discuss how internal communication and employee engagement relate to
organizational performance and competitiveness.
Word count: 2,500 - 3,000 words.

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You have been hired as a consultant (to your current organization, previous organization, or a
fictional organization). Describe and analyze a human resource organizational problem(s) and
recommend an organizational development strategy (ies). Provide a rationale as to why you think
this approach will help. This will require a practitioner analysis of the organizational problem of
interest and an academic literature review of similar organizational problems and organizational
development strategy (ies) that you believe will be most beneficial in solving the problem. Also,
provide an evaluation plan for the proposed intervention(s).
The plan should have the following headings:
Problem Identification
Description of the organization
Context of the problem:
How do you know it’s a problem?
Specifically what is the problem (select from list below)?
Turnover
Job Satisfaction
Diversity
Performance Appraisals
Downsizing
Training & Development
Needs Assessment and Diagnosis
Research Title

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“To investigate the impacts of internal corporate communication over the engagement
and of employees”
Research Brief
The employee engagement concept has taken into consideration since 1990. The
engagement of employees also affects the performance of organization along with its
competitiveness. In this context, communication is an important and valuable tool for
the organization to provide the information to an employee and also making effective
response to employees for their information or message. Hence, internal corporate
communication is a process that arranges an effective communication medium between
existing employees of organisation and its top decision makers. It also influences the
relationship between employees and organization that also affects the engagement of
employees in organization. Strategic use of communication system within corporate
organizations brings competitiveness and enhances the productivity of the organisational
employees. Effective communication enhances the mutual understanding and coordination
among the functional or operational teams of the organization, which has significant
influence over organizational performance and competitiveness.

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Present age business produces various new and challenging demands at front of
the organization and employee performance effectiveness and employee engagement are
one among them. Various organizations around world adopt strategic measures to
achieve and sustain organisational productivity and performance, and thus make
attempts to enhance efficiency of their functional teams or employees. Global
enterprises have started acknowledging the importance of employee engagement and
critical role of internal corporate communication in achievement of same. Contemporary
studies in business management propound significant relationship between the internal
corporate communication, employee engagement and emotional intelligence, which also
facilitates effective contribution in overall performance of the organisation.
In order to understand the relative significance of corporate communication over
the employee engagement aspects of the organizations, an attempt will be made to
perform an analysis of same in consideration to Eskom as the organisation. Eskom is
a producer of electricity in African subcontinent and also serves the major part of
South Africa and other small African countries. It was established by South African
government in 1923 and also changes its name in 1986. In 2001, Eskom has received

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an award of Global Power Company because of its commitment, working standards
related to Ethics, its accountability, transparency and fairness towards its stakeholders’.
It produces 95% of total electricity of South African people and 45% electricity of total
African counties (Eskom, 2011). Because of this, Eskom is a part of top ten ranks in
the world in the context of electric generation capacity and it has achieve nine rank in
the rank of electricity selling.
It has a large group of employees, who help the organization to make the
effective delivery of electricity to customers and also resolving their issues related to
drop in electricity. Behind the success of Eskom, there are a lot of efforts from its
employees because they also believe that Eskom has get success due to their
collective approach and their engagement in operational activities. Eskom provides its
services locally, so it is very important for the organization how they manage their
affairs. For achieving the organizational vision, the organization also uses two way
push/pull communication method. For achieving effective communication between
management and employees, Eskom uses several formal ways related to communication
as an effective communication tool.

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The paper intends to evaluate the role and significance of internal corporate
communication over the employee engagement aspects of the organisation. Also, paper
attempts to evaluate the impact of effective internal corporate communication system
and efficient employment engagement, in extension of productivity and performance of
the organisation. In order to make the analysis more insightful and authentic it is
needed to review and correlate the related theories with the actual experiences or
action plans of the Eskom. To achieve such objective it is needed that literatures
related to internal corporate communication and employee engagement should be
collected and reviewed in detail. Comparative evaluation of theoretical concepts with
that of the operational initiatives and action plans of the organisation (Eskom) will
enable significant insights about the theoretical and practical aspects of the influence of
internal corporate communication and employee engagement.
Objective of the paper:
Objectives of the paper are stated below:
1. Understanding e-Public communication
2. Usage of e- Public communication in Human resource management

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Subject

Human Resource Management

Enhancing Employee Engagement Through Internal Corporate Communication: A Case Study of Eskom

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