MGT 448 Final Global Business Plan

Name: MGT 448 Final Global Business Plan
Brand: University of Phoenix
Price: 2 USD
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Author: Wyatt Evans

A final business plan outlining global business strategies and considerations.

Wyatt Evans

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Final Global Business Plan 1
Final Global Business Plan
MGT 448
In 2,500 words, develop a global business plan for a North American sport store expanding
into Canada. Include region and country analysis, mission and objectives, product analysis,
competitive landscape, and risk assessment.

Final Global Business Plan 2
Final Global Business Plan
The institution of a global business plan is a complex process. There are many items
associated with production and there is much to consider. It is vital to identify the business
venture and all the components that come along with it. This business plan involves a North
American sport store company with the intention to begin a business venture with Canada.
Factors considered range from objectives to a contingency plan. An extensive analysis is
necessary to ensure that success will play a role. The idea is to sell sporting goods to Canadian
businesses and to individuals.
Region Analysis – North America
North America is a large region with many capabilities. Political and economic stability
is prevalent. Politics functions on a Federal Constitution. North America is known for its free
code of conduct. “Political stability mainly depends on the rule of law, a high degree of
autocracy or democracy and the amount of trade that the country engages in” (Knol, 2011).
Political stability has led North America toward one of the strongest national economies today.
Immigration has caused weakening political issues; however, immigration has proven to be an
aid in the growth of the country. More and more people are coming in creating a diverse
population. If political stability is not a factor, a positive economic scale is not possible.
Northern America has a strong political outline that is followed leading to the ability to engage in
activity like trade and business. Economically, Northern America is doing well. At the same
time, the United States dollar is depreciating. The United States continues to hold the title of the
largest national economy. Both private and public sectors exist. Trade is still a large factor for
Northern America resulting in a prosperous economy. Economic growth is handled by the

Final Global Business Plan 3
Department of Commerce. Issues are handled on the political front that relay onto an economic
basis.
Financially, reliance is on the U.S. Treasury to function accordingly. Policies are set that
oversee currency and monetary instances. A central banking system is in place to follow through
with these responsibilities and is known as the Federal Reserve. On a more basic note, there are
multiple finance options such as loans and stock. Financing is very structured in Northern
America. Shares can be held by banks of the United States for foreign countries on a certificate
basis. Finance options are not limited and take place on a professional basis for trading
purposes. The Northern America Free Trade Agreement also comes into play to help finance
trade with Canada and Mexico.
The physical environment does not hinder trade. Multiple transportation forms are
available and can be conducted with ease. Various forms of institutionalized groups exist to
manage environmental conditions. “The U.S. scored high marks for safe drinking water,
sanitation, and forest management, but performed poorly when it came to the management of
greenhouse gas emissions and air pollution” (Takingupprescidence.com, 2011). The health care
system functions mainly on the personal purchase of health insurance, although some
government subsidies exist to address the health of certain population like veterans and children.
Since, healthcare has become so expensive more and people are going with insurance. There is
a stride toward preventative practices. Northern America is a diverse region so social status
varies. Culture is influenced by diversity as well, not limiting Northern America to one type of
practice. Influences come from all over the world and are unique within every region. The
culture and social status is not the same as everywhere so this is important to keep in mind when
conducting business outside the norm.

Final Global Business Plan 4
Country Analysis – Canada
Canada is a large county that can be divided into five distinct regions based upon their
geography. Each section allows the company to sell the various items we do so that each area
can be accounted for. All the regions work with each other and the economic integration among
the country is sound. The United States dollar will be converted to Canadian dollars since
business will be conducted on that front. Doing business with Canada will assist in supplying
people with the items needed for the distinct environment.
Canadian regions include the Mountains and the West region, the Northern Canadian area,
the Prairies, and Central Canada, and East Coast. The physical characteristics of the various
regions will allow us to sell everything from kayaks and rafts, for the major rivers and lakes, to
climbing gear for those that wish to climb the mountains of the West Region. With the flat lands
around Alberta, Saskatchewan, and Manitoba flat and treeless, selling trail bikes and clothes
needed for that area will be successful. There are thousands of lakes also in the Northern
Manitoba area, which will permits fishing equipment to be a big seller. The central province of
Canada are where the population of Canada is mostly at and according to Trail Canada (2009),
“this provinces consists of Ontario and Quebec and are approximately the size of Western
Europe” (Geography of the Canadian Shield and Central region, para.1). With large numbers of
people near the forests and even more lakes, we will be able to sell individuals the needed
camping and survival gear if they decide to camp out in the forest. The border to the United
States sits along the area of the South and Western Ontario province, which makes shipping into
the country easy. With the North American Fair Trade Act (NAFTA), in place, shipping into
any of the provinces of Canada will be with minimal issues.

Final Global Business Plan 5
Along with NAFTA already in place, the economic conditions in Canada are agreeable
to start a business there. According to the website of the International Finance Corporation
(2011), it takes five days to complete the necessary paperwork to file for federal incorporation
and provincial registration (Starting a business in Canada, para.3). However, Canada is ranked
32 overall for getting credit but is ranked five overall for protecting Investors (International
Finance Corporation, 2011). What this means to Team B, is that there is a need to do some work
in the finance department in regards to getting the business financed. This is so because the
paperwork can be completed within five days, but our investors would be protected by the
Canadian laws.
The social, health, and environmental conditions of Canada are positive for doing
business there. Canada is very proactive in its workers health, the environment, and according to
the Health Canada (2010) website “Health Canada develops and enforces regulations under
Government of Canada legislation” of these matters. Also the terrorist threats in the country are
those of other free market countries. There is always a threat of some sort of activity, but the
scale is rather low, and the police and military are always on alert. There are no major concerns
or threats at this time in Canada that would serve as major concern preventing the conduction of
business.
Underlying Mission and Objectives
The main concept is to engage in business with Canada. The North American company
under the lime light specializes in the production of various sporting goods. Products include
men and women’s clothing, camping necessities, fishing and hunting equipment, multiple sport
accessories, and other outdoor/indoor equipment. The targeted population will be individuals

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University of Phoenix

Subject

Business Management

MGT 448 Final Global Business Plan

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