MKT 421: Final Exam Review - Marketing Concepts and Strategies
This exam review focuses on marketing concepts and strategies, providing a comprehensive overview of essential marketing principles to prepare for final exams.
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MKT 421: Final Exam Review - Marketing Concepts and Strategies
MKT 421 Final Exam, Latest
1. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle its product.
It has a very limited promotion budget.
It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this
process is called ______.
Creative resourcing
Idea engineering
Reaction engineering
Crowdsourcing
3. The primary purpose of branding is:
To prevent competitors from stealing product ideas.
To boost customer satisfaction.
To identify a product.
To enhance package design.
4. The company tries to follow an organized new-product development process—rather than
using a faster and more spontaneous, "race-to-market" approach.
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it develops a complete marketing
plan.
MKT 421 Final Exam, Latest
1. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle its product.
It has a very limited promotion budget.
It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this
process is called ______.
Creative resourcing
Idea engineering
Reaction engineering
Crowdsourcing
3. The primary purpose of branding is:
To prevent competitors from stealing product ideas.
To boost customer satisfaction.
To identify a product.
To enhance package design.
4. The company tries to follow an organized new-product development process—rather than
using a faster and more spontaneous, "race-to-market" approach.
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it develops a complete marketing
plan.
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Document Details
University
University of Phoenix
Subject
Marketing