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MKT 421: Final Exam Review - Marketing Concepts and Strategies

This exam review focuses on marketing concepts and strategies, providing a comprehensive overview of essential marketing principles to prepare for final exams.

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MKT 421: Final Exam Review-Marketing Concepts and StrategiesMKT 421 Final Exam, Latest1. A producer might use a "pulling policy" rather than a "pushing policy" if:Intermediaries are reluctant to handle a new product.Its sales force has beenvery successful getting wholesalers and retailers to handle its product.It has a very limited promotion budget.It is offering a very "high-tech" product to a small product-market.2. When new product ideas are chosen based on ratings and comments from customers, thisprocess is called ______.Creative resourcingIdea engineeringReaction engineeringCrowdsourcing3. The primary purpose of branding is:To prevent competitors from stealing product ideas.To boost customer satisfaction.To identify a product.To enhance package design.4.The company tries to follow an organized new-product development process—rather thanusing a faster and more spontaneous, "race-to-market" approach.The managers worry too much about the competition.The product fails to offer the customer a unique benefit.The company delays putting the product on the market until it develops a complete marketingplan.

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Document Details

University
University of Phoenix
Course
MKT 421
Subject
Marketing

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