MKT 421 Strategic Analysis and Positioning of Apple's iPhone 4S: Market
Segmentation, Competitive Landscape, and SWOT Evaluation
Analyze the competitive landscape of Apple's iPhone 4s in relation to its main competitors in the
smartphone market. In your answer, discuss the following elements:
1. Apple's market share in the United States and globally.
2. Key features of the iPhone 4s that differentiate it from competitors.
3. The strengths and weaknesses identified in Apple's SWOT analysis.
4. Opportunities for Apple to close the gap with Android's market dominance, especially in
regions like China.
Your response should be at least 1,200 words and should incorporate references from the course
materials or external sources as appropriate.

Abstract
Reason: the motivation behind this paper is to recognize a marked item or administration to be
analyzed through the session; inspecting components of shopper conduct as they identify with
business sector division, focusing on, and situating for it. This paper, and consequent papers, will
prompt a SWOT showcasing investigation of the picked marked item.
Technique/approach: the marked item for this paper will be Apple's iphone. Information to be
secured in this first paper will incorporate the accompanying:
Item/Brand Analyzed
Corporate Background
Market/Industry Analysis and Competition
Market Segmentation and Target Marketing
Pertinent External Factors
Module 1 SWOT Analysis

Discoveries: Apple is a pioneer in deals and creation in US Markets; with items that claim
crosswise over target markets. iphone 4s deals have overshadowed inner Apple brands, and
additionally other cell phone organizations in the U.s. market. Late deals strength, on the other
hand, has not settled an industry lead. Samsung, in association with Google's Android Operating
framework, possesses the worldwide commercial center with something like 21% of aggregate
piece of the pie. Fruit faces both innovative and political difficulties in the biggest cell phone
market, China, as it is not able to build an organization with the biggest transporters there
because of non-4g/LTE items. SWOT Analysis area gives particular insights in regards to
marked item qualities, shortcomings, open doors and dangers.
Conclusion: while Apple rules incomparable in US advertises regarding deals, and is in reality a
worldwide power, it has not settled itself generally as the business pioneer. It must expand on
brand/item qualities through arrival of more up to date 4g innovation; decrease risk to market
dangers and gain by business sector open doors (both in the U.s and internationally) so as to
overwhelm contenders, and beat the extending hole made by Google and Samsung's developing
Android client base.
Paper sort: Module 1 SLP
Presentation
Throughout the Session Long Project, I will be breaking down the iphone 4s, a marked item from
Apple, Inc.; inspecting components of shopper conduct as they identify with business sector
division, focusing on, and situating.

MKT 421 Strategic Analysis and Positioning of Apple's iPhone 4S

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