Test Bank for Essentials of MIS, 12th Edition

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1Essentials of MIS, 12e(Laudon)Chapter 1Business Information Systems in Your Career1) As discussed in the chapter opening case, the San Francisco Giants are taking advantage ofwireless technology to do which of the following?A) Improve decision makingB) Achieve operational excellenceC) Implement dynamic ticket pricingD) Perform data analysisE) Enhance fan experienceAnswer: EDifficulty: 3: ChallengingAACSB: Analytical Thinking; Information TechnologyLO: 1.1: Why are information systems so essential for running and managing a business today?2) Journalist Thomas Friedman's description of the world as "flat" refers to:A) the flattening of economic and cultural advantages of developed countries.B) the use of the Internet and technology for instantaneous communication.C) the reduction in travel times and the ubiquity of global exchange and travel.D) the growth of globalization.E) the increased use of global currencies.Answer: ADifficulty: 2: ModerateAACSB: Application of KnowledgeLO: 1.1: Why are information systems so essential for running and managing a business today?3) The six important business objectives of information system investment include all of thefollowingexcept:A) competitive advantage.B) employee morale.C) improved decision making.D) survival.E) new products.Answer: BDifficulty: 2: ModerateAACSB: Application of KnowledgeLO: 1.1: Why are information systems so essential for running and managing a business today?

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Essentials Of MIS by Kenneth Laudon...

Test Bank for Essentials of MIS, 12th Edition

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