BSA385 � Introduction to Software Engineering : Frequent Shopper Program

Name: BSA385 � Introduction to Software Engineering : Frequent Shopper Program
Brand: University of Phoenix
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Author: Eva Reed

Develops a software solution for a retail frequent shopper program.

Eva Reed

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Frequent Shopper Program 1
Frequent Shopper Program
BSA385 – Introduction to Software Engineering
Kudler Fine Foods: Frequent Shopper Program
In the context of Kudler Fine Foods' Frequent Shopper Program development, compare the
advantages and disadvantages of Agile methodologies (including Extreme Programming, Scrum,
and Crystal) versus the traditional Software Development Life Cycle (SDLC) process. Based on
your analysis, recommend the most suitable methodology for the development and testing of the
program, considering factors such as project complexity, stakeholder involvement, and time
constraints. (Word count: 500-600)

Frequent Shopper Program 2
Introduction
Smith Consulting has been contracted by Kudler Fine Foods (KFF) to develop and
implement a Frequent Shopper Program for their various locations. Kudler Fine Foods is local to
the Southern California area; an upscale specialty food store committed to providing customers
with the finest selection of gourmet specialty foods and wine. Kudler Fine Foods approached
Smith Consulting to develop a system to track customer purchases through a Frequent Shopper
Program and to award loyalty points for redemption in high value items. Another aspect of the
Frequent Shopper Program is data capturing. By capturing customer purchase behavior patterns
Kudler will be able to refine its processes and offerings to best satisfy their valued customers.
Smith Systems Consulting has several options in regard to development methods used to
create the Frequent Shopper Program. This project is sized enough that alternative methods of
development are a consideration to complete the Frequent Shopper Program. Each method has
advantages and disadvantages that must be considered when choosing the method of
development before starting this project. Testing must also be considered to formulate a clear
and direct plan of action for this development project.
Alternative Development Methods for Frequent Shopper Program
The oldest and previously most commonly used Software Development Life Cycle
Process was the waterfall process. This process is characterized as a plan-driven process. This
approach is characterized by a systematic process of design, code, testing and implementation.
One of the drawbacks of the waterfall process is that because it is linear, projects can be time
consuming, and developers and users can become frustrated with the process of waiting for

Frequent Shopper Program 3
functionality which is not delivered until the end of the process (Alternate Methodologies, n.d.).
For these reasons, Smith Systems Consulting is considering a few alternative methods to the
waterfall process model for the development of the Frequent Shopper Program for Kudler Fine
Foods.
The alternative methods being considered are the Extreme Programming, Scrum and
Crystal. All of these methods are considered part of Agile processes and each one offers different
benefits to Smith Systems Consulting team and Kudler’s stakeholders. The description along
with the advantages and disadvantages of both methods as well as the plan for testing during
each method is discussed in further detail. Figure 1 shows the differences between Agile
methodologies and SDLC. This lays out the need to strongly consider using an Agile method
versus the traditional SDLC method.
Advantages and disadvantages of AGILE Methodologies
Advantages Disadvantages
 Save Time
 Lower Cost
 Meet users' needs
 Main goal is speed of development
 Able to adapt rapidly
 Essentials are main focus
 Users are involved and committed
early on
 System Quality is lowered
 Business alignment is out
 Not consistent
 Standards could be violated
 Lack of scalability
 Lack of systems administration
 Escalation process needs to be clear
AGILE vs SDLC (Figure 1)
AGILE SDLC
Developers can respond quickly to
changing users’ needs and business
requirements.
Create systems are complete, accurate, and
integrated well with standard business
procedures and culture
System design is based on visual model
representation of a prototype
System design is based on a conceptual
design represented on paper
Users are well involved throughout Users are separated from analysts after
analysis phase

Frequent Shopper Program 4
Extreme Programming
Extreme Programming (XP) is one type of iterative processes used for software
development. XP projects are typically divided into iterations which last no longer than three
weeks ( Braude & Bernstein, 2011). This methodology is designed to make the development
process simple and efficient. Communication between programmers and programmers and
customers is continual in this process because customers are on site and pair programming is
used.
Advantages of Extreme Programming
Extreme Programming emphasizes customer satisfaction by creating high value software
rapidly. This method requires the use of highly skilled developers and co-located teams. Since
iterations last no longer than three weeks, testing is continual and total delivery is made within
one year or less. Kudler would benefit by having the FSP delivered quickly and rolled out to
customers. Another advantage of XP is that if Kudler’s stakeholders change requirements Smith
consultants can respond to those changes confidently, even later in the development life cycle.
Extreme Programming emphasizes teamwork. Kudler and Smith’s consultants would be
equal partners, therefore, communication, feedback, respect, and courage would improve.
Programmers work in pairs so they provide support to each other by checking each other’s work,
this ensures a good job is done. As soon as work on a task is completed, the iteration is
integrated into the system. After such an integration, unit testing is done.
Disadvantages of Extreme Programming

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University

University of Phoenix

Subject

Information Technology

BSA385 � Introduction to Software Engineering : Frequent Shopper Program

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