BUS 520 Leadership and Global Team Development: Sir Richard Branson's Approach to Leading Innovative Projects
Examines Richard Branson's leadership methods in managing global teams and innovative ventures.
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BUS 520 Leadership and Global Team Development: Sir Richard
Branson's Approach to Leading Innovative Projects
BUS 520 Organizational behavior Assignment 4
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case study located in Chapter 11.
Question: Thoroughly determined how Branson would develop and lead a global team
working on a major project (e.g., space tourism).1 page 200- 250 words with 1 Reference
APA format.
Answer – In a competitive marketplace, this is a big and crucial question that how the
competiveness can be achieved in the market where different organizations constantly try to
provide something new and different in order to satisfy their customers and consumers minds
have become like a sponge which can only digest a limited amount of information relating to
different products and services. The international airlines business is not just the nature of
service improvements, but question is that how the improvements can be transmitted to the
minds of prospective consumers.
Sir Richard Branson is not only accountable for providing good services but also he has to apply
so many ways to achieve the good image of the brand in minds of prospective consumers. For
this more emphasis should done on branding, advertising, image building and marketing of their
services.
The process starts when the buyer recognizes a need. This can be triggered by internal or
external stimuli. Once aroused, a consumer will be inclined to search for more information,
either through heightened attention or through an active information search. Through gathering
Branson's Approach to Leading Innovative Projects
BUS 520 Organizational behavior Assignment 4
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case study located in Chapter 11.
Question: Thoroughly determined how Branson would develop and lead a global team
working on a major project (e.g., space tourism).1 page 200- 250 words with 1 Reference
APA format.
Answer – In a competitive marketplace, this is a big and crucial question that how the
competiveness can be achieved in the market where different organizations constantly try to
provide something new and different in order to satisfy their customers and consumers minds
have become like a sponge which can only digest a limited amount of information relating to
different products and services. The international airlines business is not just the nature of
service improvements, but question is that how the improvements can be transmitted to the
minds of prospective consumers.
Sir Richard Branson is not only accountable for providing good services but also he has to apply
so many ways to achieve the good image of the brand in minds of prospective consumers. For
this more emphasis should done on branding, advertising, image building and marketing of their
services.
The process starts when the buyer recognizes a need. This can be triggered by internal or
external stimuli. Once aroused, a consumer will be inclined to search for more information,
either through heightened attention or through an active information search. Through gathering
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Document Details
University
Strayer University
Subject
Business Management