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BUS 520 Leadership and Global Team Development: Sir Richard Branson's Approach to Leading Innovative Projects

Examines Richard Branson's leadership methods in managing global teams and innovative ventures.

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BUS 520Leadership and Global Team Development: Sir RichardBranson's Approach to Leading Innovative ProjectsBUS520 Organizational behavior Assignment4Sir Richard Branson, Chairman, Virgin Group, Ltd. Case study located in Chapter 11.Question: Thoroughly determined how Branson would develop and lead a global teamworking on a major project (e.g., space tourism).1 page 200-250 words with 1 ReferenceAPA format.Answer–In a competitive marketplace,this is a big and crucial question that how thecompetiveness can be achieved in the market where differentorganizations constantly try toprovidesomething new and differentin order to satisfy their customers andconsumers mindshave become like a sponge which can only digest a limited amount of information relating todifferent products and services. Theinternational airlinesbusinessis not just the nature ofservice improvements, butquestion is thathowtheimprovements can be transmitted to theminds of prospective consumers.Sir Richard Bransonis not only accountable for providing good services but also he has to applyso many ways to achieve the good image of the brand in minds of prospective consumers. Forthis more emphasis should done on branding, advertising, image building and marketing of theirservices.The process starts when the buyer recognizes a need. This can be triggered by internal orexternal stimuli. Once aroused, a consumer will be inclined to search for more information,either through heightened attention or through an active information search. Through gathering

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Document Details

University
Strayer University
Course
BUS 520
Subject
Business Management

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