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CIS 336 Enterprise Architecture: Models for Competitive Dynamics

Covers enterprise architecture models for competitive strategy.

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Running Header: Models for Competitive Dynamics1Models for Competitive DynamicsKimberly D. WhiteCIS 336Enterprise ArchitectureProfessorMcCoyJanuary20, 2014Discuss the concepts of DYB (Destroy Your Business) and GYB (Grow Your Business)strategies as approaches to competitive dynamics.Compare these strategies with thecannibalization strategy used by companies like Apple, Gillette, and Samsung. Explain howchanges in Information Systems (IS) potential should trigger reassessments of business strategyand their interdependence. Finally, elaborate on the role of social business strategies and theiralignment with organizational and IS strategies. Provide specific examples from the text tosupport your arguments.Word Count Requirement:1000-1200 words

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Running Header: Models for Competitive Dynamics2Models for Competitive DynamicsThe DYB is an approach to strategic planning that was implemented by leadership guruJack Welch at General Electric (Pearlson, K. & Saunders, C. , 2013, pg. 31). The destroy-your-business exercise that forced every company business unit to benchmark competitors, develop aweb-based business plan to erode its own customer base, and then change its own businessoperations to respond to the threat (http://www.crn.com/news/channel-programs/18834891/jack-welch-chairman-and-ceo-general-electric.htm). DYB was an approach that placed GEemployees in the same shoes as their competitors. The goal of the DYB planning approach wasthe disruption of current practices, so the company could take actions to protect the businessbefore competitors focused in on it weaknesses.The GYB approach is a strategy to find fresh ways to reach newcustomersand betterserve existing ones. The GYB will give you the opportunity to:Enhance your problem solving skillsImplement user centered solutionsGet involved in rapid and prototypingEnhance your communication skillsCollaborate with othersThe ten top ways to Grow Your Business:1.Penetrate your existing market2.Ask for referrals
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Document Details

University
Ashford University
Course
CIS 336
Subject
Information Technology

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