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Evaluating The Effectiveness Of SENSA: A Critical Analysis And Experimental Design

Analyze experimental design with this solved assignment.

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Evaluating the Effectiveness of SENSA: A Critical Analysis andExperimental Design1)Evaluate the claims made about the effectiveness of the SENSA product.Based on your analysis, explain why these claims might be categorized aspseudoscientific rather than scientifically grounded. Consider aspects suchas emotional appeal, confirmation bias, and the lack of a scientificmechanismAnswer:I would describe the claims made about SENSA as being basedmore on pseudoscience than on science itself. This is a product that isaimed squarely at the general public. Its claims are designed to appeal tothe emotion of the viewer (reader) rather than to provide actual, scientificconclusions. Another major red flag for pseudoscience is confirmation-bias.While the article discusses the success of the product, it makes no mentionof the instances where the product does not work. A naïve reader couldeasily infer that SENSA always works, which is not true. Finally, there is acomplete lack of explicit mechanisms. That is, there is no mention of howor why the product actually works.2)Design an experiment to test the effectiveness of the SENSA product forweight loss. Describe the groups involved, the variables to control, theduration of the study, and how you would interpret the results.Answer:There would need to be two groups. The first group would be forpeople that use SENSA with the desire to lose weight, and there would alsobe a control group of people that want to lose weight and do not useSENSA. I would attempt to make both groups as equal as possible in allother areas (such as exercise, sleep, calorie intake to weight ratio, etc.).The study would need to last for at least 3-4 months, since conventionalwisdom is that losing more than one or one and a half pounds per week isnot healthy. At the end of the study, a comparison would be made betweenthe two groups. If both groups lost roughly the same amount of weight,then it could be concluded that SENSA had minimal if any contribution to

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