Healthcare Systems II- Johns Hopkins (JH) Hospital
Analysis of healthcare systems at Johns Hopkins Hospital.
Adam Morris
Contributor
4.5
49
4 months ago
Preview (3 of 8)
Sign in to access the full document!
Healthcare Systems II- Johns Hopkins (JH) Hospital
[STUDENT NAME]
[INSITITUTION]
[COURSE NAME]
[DATE]
Analyze the competitive environment and strategic marketing recommendations for Johns
Hopkins Hospital (JH) in the field of neurology. How can JH Hospital effectively use the
marketing mix (7P’s) to differentiate itself from competitors and attract more neurological
patients? Please include at least three strategic marketing recommendations and a discussion of
the pricing strategy for one of their services. (Word count: 1,500-1,800)
[STUDENT NAME]
[INSITITUTION]
[COURSE NAME]
[DATE]
Analyze the competitive environment and strategic marketing recommendations for Johns
Hopkins Hospital (JH) in the field of neurology. How can JH Hospital effectively use the
marketing mix (7P’s) to differentiate itself from competitors and attract more neurological
patients? Please include at least three strategic marketing recommendations and a discussion of
the pricing strategy for one of their services. (Word count: 1,500-1,800)
Introduction
John Hopkins (JH) Hospital needs to incorporate business like functions into its
healthcare provision structure to ensure that it becomes a number one recommended hospital in
the country, especially for neurological disease, illnesses, and disorders. For this purpose JH
Hospital will have to develop a uniqueness of itself to separate it from the competing healthcare
providers. For this reason marketing tools such as the marketing mix, marketing strategies, and
integration of business processes are essential in making JH Hospital the best.
Determine the key characteristics of the users of the products and/or services of the health care
provider you selected.
John Hopkins Hospital is looking to mainly cater to the Baltimore and greater Maryland
area in the first phase hen expanding to reach out to neurological patients in other states of the
country. The main patient target for the current healthcare marketing campaign is patients with
neurological disorders. Neurological patients vary greatly in characteristics as the development
of these traits depends on the illness that has befallen them. Therefore, patient characteristics do
not follow recognized pattern trend (Kurtz et al, 2011). General patient care or a general ICU is
not adequate enough to care for patients of neurological illnesses and disorders. Neurology in
itself is a complicated subject as neurological patients will often pose considerable challenges in
diagnosis and management. This requires a great deal of reading and research. According to the
American Academy of Neurology (n. d.), stroke is ranked as the third leading cause of death in
the United States while Alzheimer’s is ranked as the sixth leading cause of death. These two
illnesses make up the majority of patients that are in need of treatment in established
John Hopkins (JH) Hospital needs to incorporate business like functions into its
healthcare provision structure to ensure that it becomes a number one recommended hospital in
the country, especially for neurological disease, illnesses, and disorders. For this purpose JH
Hospital will have to develop a uniqueness of itself to separate it from the competing healthcare
providers. For this reason marketing tools such as the marketing mix, marketing strategies, and
integration of business processes are essential in making JH Hospital the best.
Determine the key characteristics of the users of the products and/or services of the health care
provider you selected.
John Hopkins Hospital is looking to mainly cater to the Baltimore and greater Maryland
area in the first phase hen expanding to reach out to neurological patients in other states of the
country. The main patient target for the current healthcare marketing campaign is patients with
neurological disorders. Neurological patients vary greatly in characteristics as the development
of these traits depends on the illness that has befallen them. Therefore, patient characteristics do
not follow recognized pattern trend (Kurtz et al, 2011). General patient care or a general ICU is
not adequate enough to care for patients of neurological illnesses and disorders. Neurology in
itself is a complicated subject as neurological patients will often pose considerable challenges in
diagnosis and management. This requires a great deal of reading and research. According to the
American Academy of Neurology (n. d.), stroke is ranked as the third leading cause of death in
the United States while Alzheimer’s is ranked as the sixth leading cause of death. These two
illnesses make up the majority of patients that are in need of treatment in established
Preview Mode
Sign in to access the full document!
100%
Study Now!
XY-Copilot AI
Unlimited Access
Secure Payment
Instant Access
24/7 Support
Document Chat
Document Details
Subject
Healthcare