Lecture Notes for Business Communication Today, 15th Edition

Stay ahead in class with Lecture Notes for Business Communication Today, 15th Edition, an essential study resource.

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Syllabus foundation for Business Communication courses using
Business Communication Today, 15th Edition, by Bovée and Thill

This document provides a foundation for building your course syllabus. It includes several assessment rubrics, a
suggested course schedule, and other elements you might want to adapt for your course. Complete the empty
fields in brackets with as much information as you want to share with students.

[Course name]

[Course identifier]

[Term]

[Department/college]

[Course website]

Course mode: [Course mode (classroom/online/hybrid)]

Credits: [Credits]

Instructor Information

Instructor: [Instructor name]

Office: [Office location]

Office hours: [Office hours]

Virtual office hours: [Virtual office hours]

Email: [Instructor email]

Office telephone: [Instructor phone]

Contact guidance: [Contact guidance]

Instructor media: [Instructor media]

Instructor bio: [Instructor bio]

Course Overview

Welcome to Business Communication. This course offers the opportunity to develop skills that will serve you
throughout your career. In fact, improving your communication skills may be the single most important step you
can take in your career. You can have the greatest ideas in the world, but those ideas aren’t going anywhere if you
can’t express them clearly and persuasively. The world is full of ambitious entrepreneurs, clever marketing
strategists, sharp accountants, and smart engineers—but it is not full of effective communicators. View this as an
opportunity to stand out from your competition in the job market.
Be aware that the changing nature of employment is putting new pressure on communication skills, too. Many
companies now supplement their permanent workforces with independent contractors who are brought on for a
short period or even just a single project. Chances are you will spend some of your career as one of these
independent freelancers, working without the support network that an established company environment
provides. You will have to “sell yourself” into each new contract, communicate successfully in a wide range of work
situations, and take full responsibility for your career growth and success.

The good news: You can develop and fine-tune all the communication skills you’ll need in this course, so let’s get
started!

Class days and times: [Class days and times]

Important dates: Be aware of the following dates and plan accordingly:

First day of class:

Last day to drop the class:

Final project due:

Last day of class:

Course outcomes: The successful completion of this course will give you the knowledge, skills, and confidence to
communicate in a professional context. Specific learning outcomes include the following:

1. Understanding the challenges of communicating in a professional context, including participating in teams
and communicating with diverse audiences

2. Communicating ethically with sensitive attention to business etiquette

3. Planning, writing, and producing a wide variety of messages and documents in the appropriate style for
each audience and situation

4. Conducting the research needed to support messages, documents, and presentations with relevant and
reliable information

5. Crafting a variety of brief message types that address a range of specific business communication needs

6. Crafting high-quality reports and proposals

7. Designing and creating basic visual elements, from charts and graphs to presentation slides

8. Creating and delivering presentations using slides or other visuals

9. Creating a package of job-search tools that you can use in your own job search, including an effective
résumé and a variety of supporting messages

10. Developing the insights and skills needed to succeed in job interviews

11. Using a variety of technologies to communicate efficiently and effectively

Course concept: This course seeks to replicate as closely as possible the opportunities, challenges, and
expectations of communicating in the contemporary workplace while also providing you with a protected and
supportive space in which to practice and develop your communication skills. No matter what your current levels
of communication skill and confidence, you will have the opportunity to improve with the support of your
instructor and your classmates.

The course combines lectures, discussions, individual and team writing projects, presentations, and hands-on
practice with a variety of digital communication tools.

Prerequisites: [Prerequisites]

Expected skills: To succeed in this course, you will need to be minimally proficient with Microsoft Word (including
the ability to create, format, and print documents), Microsoft PowerPoint (including the ability to create

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