Solution Manual for Practice of Public Relations, The, 13th Edition

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1The Practice of Public Relations, 13e(Seitel)Chapter 1Defining Public Relations1) The opening scenario in Chapter 1, which details the activities of ISIS or ISIL, proves that________.A) public relations is a strategic communication process that builds mutually beneficialrelationships between organizations and their publicsB) public relations has become one of society's most potent forces across the globeC) public relations can be used for the advancement of a global societyD) not all organizations know how to use public relations effectivelyAnswer: BDifficulty: 3: ChallengingSkill: SynthesisLearning Obj.: 1.1: To define the practice of public relations and underscore its importance as avaluable and powerful societal force in the 21st century.2) Which societal force has joined public relations to revolutionize the way organizations andindividuals communicate with key publics around the world?A) The advertising industryB) International nonprofitsC) ISISD) Social mediaAnswer: DDifficulty: 1: EasySkill: ConceptLearning Obj.: 1.1: To define the practice of public relations and underscore its importance as avaluable and powerful societal force in the 21st century.AACSB: Information technology3) In 2012, the Public Relations Society of America reached a common definition for publicrelations. Which of the following represents the winning definition?A) "Like beauty, the definition of 'public relations' is in the eye of the beholder."B) "Public relations is a planned process to influence public opinion, through sound characterand proper performance, based on mutually satisfactory two-way communication."C) "Public relations revolutionizes the way organizations and individuals communicate to theirkey constituent publics around the world."D) "Public relations is a strategic communication process that builds mutually beneficialrelationships between organizations and their publics."Answer: DDifficulty: 2: ModerateSkill: ConceptLearning Obj.: 1.1: To define the practice of public relations and underscore its importance as avaluable and powerful societal force in the 21st century.

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Solution Manual for Practice of Public Relations, The, 13th Edition

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