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Advertising and Promotion: An Integrated Marketing Communications Perspective 5th Edition Test Bank

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1Student: ___________________________________________________________________________1.Marketing Magazine recognized this fast food chain as Marketer of the Year for 2012:A.McDonald's CanadaB.Tim HortonsC.StarbucksD.ThaiExpress2.McDonald's Canada was recognized as Marketing Magazine's Marketer of the Year for 2012 forthis promotion:A.the launch of their new fruit smoothiesB.the launch of their McCafé brand of coffee and espresso-basedbeveragesC.their "Our Food. Your Questions" digital marketing communications programD.their "I'm Lovin' It" campaign3.McDonald's Canada answered consumer questions about its food and how it's prepared by:A.answeringmailed-in questions by return mail.B.answering mailed-in questions via newspaper ads in major cities.C.providing tear-off sheets in store with FAQ answers.D.addressing the questions with YouTube videos, TV commercials and wildpostings.4.The "Our Food. Your Questions" campaign by McDonald's Canada can be primarily described aswhat kind of marketing communication tool?A.Experiential MarketingB.Public RelationsC.Personal SellingD.DirectMarketing

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Advertising And Promotion: An Integ...

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