Advertising and Promotion Strategy of P&G
A strategic analysis of Procter & Gamble�s advertising and promotion approaches.
Benjamin Fisher
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Advertising and Promotion Strategy of P&G
Critically analyze the advertising and promotion strategy of Procter & Gamble (P&G) with a
focus on its integrated marketing communication (IMC) approach. Discuss how P&G utilizes
different marketing communication tools, including social media, to engage consumers and build
brand equity. Additionally, evaluate the effectiveness of various promotional methods used by
P&G, as mentioned in the provided content. Support your answer with relevant theories and
examples.
Word Count Requirement: 1500–1800 words.
Critically analyze the advertising and promotion strategy of Procter & Gamble (P&G) with a
focus on its integrated marketing communication (IMC) approach. Discuss how P&G utilizes
different marketing communication tools, including social media, to engage consumers and build
brand equity. Additionally, evaluate the effectiveness of various promotional methods used by
P&G, as mentioned in the provided content. Support your answer with relevant theories and
examples.
Word Count Requirement: 1500–1800 words.
Marketing communication Strategy
In today’s competitive world, marketing communication plays a vital role in the globe.
Advertising and promotion (marketing communication) industry is considered to be one of the
most creative, exciting, challenging and rewarding industry, which focuses on informing and
persuading the consumers about a particular brand and urging them to buy the particular product.
Companies are strongly focusing on using different kinds of communication and promotional
methods so as to establish the relationship with the consumers and company.
The companies focus on using a mix of communication strategies such as such as
advertising, sales promotion, direct marketing, publicity, and packaging which helps in attracting
more and more consumers. The promotional and advertising strategies that is being used by the
small business is different from that of the large organizations. The companies focus on using
different sales promotion methods so as to interact with the consumers and persuade the
consumers to buy a particular product.
Marketers focuses on using different promotional mix so as to attract more and more
consumers, different promotional mix that is used by the organizations are: Advertising, personal
selling, direct marketing, public relation and sales promotion. Different companies focuses on
using different promotional tools to promote their products.
Advertising is one of the most important aspect which helps in attracting more and more
consumers.
Use of social media as the tool of marketing channel
Marketing firms uses various tools of communication which helps in providing different
offerings which helps the firm to achieve their promotional objective which the company focuses
through its marketing mix. As per Kotler and Keller, (2009), the marketing communication mix
In today’s competitive world, marketing communication plays a vital role in the globe.
Advertising and promotion (marketing communication) industry is considered to be one of the
most creative, exciting, challenging and rewarding industry, which focuses on informing and
persuading the consumers about a particular brand and urging them to buy the particular product.
Companies are strongly focusing on using different kinds of communication and promotional
methods so as to establish the relationship with the consumers and company.
The companies focus on using a mix of communication strategies such as such as
advertising, sales promotion, direct marketing, publicity, and packaging which helps in attracting
more and more consumers. The promotional and advertising strategies that is being used by the
small business is different from that of the large organizations. The companies focus on using
different sales promotion methods so as to interact with the consumers and persuade the
consumers to buy a particular product.
Marketers focuses on using different promotional mix so as to attract more and more
consumers, different promotional mix that is used by the organizations are: Advertising, personal
selling, direct marketing, public relation and sales promotion. Different companies focuses on
using different promotional tools to promote their products.
Advertising is one of the most important aspect which helps in attracting more and more
consumers.
Use of social media as the tool of marketing channel
Marketing firms uses various tools of communication which helps in providing different
offerings which helps the firm to achieve their promotional objective which the company focuses
through its marketing mix. As per Kotler and Keller, (2009), the marketing communication mix
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