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Advertising and Promotion Strategy of P&G

A strategic analysis of Procter & Gamble�s advertising and promotion approaches.

Benjamin Fisher
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Advertising and PromotionStrategy of P&GCritically analyzethe advertising and promotion strategy of Procter & Gamble (P&G) with afocus on its integrated marketing communication (IMC) approach. Discuss how P&G utilizesdifferent marketing communication tools, including social media, to engage consumers and buildbrand equity. Additionally, evaluate the effectiveness of various promotional methods used byP&G, as mentioned in the provided content. Support your answer with relevant theories andexamples.Word Count Requirement:1500–1800 words.

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Marketing

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