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Brand Audit - Apple Inc.

A strategic evaluation of Apple Inc.'s brand identity, market performance, and competitive positioning.

Lily Green
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Brand Audit
of
Apple Inc.
BACKGROUND OF
APPLE
➢Apple Inc. Corporation was registered on 1st April 1976.
➢Steve Jobs, Steve Wozniak, and Ronald Wayne are the
three entrepreneurs who established the company.
➢The main focus of Apple in the market is design and
production of computer software and hardware products.
➢The company is famous for its Macintosh personal computer
i.e. Mac OS X.
➢The headquarters of Apple is in Cupertino, California and
the company has 284 retail locations across ten countries.
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