BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation

An examination of online shopping services and market competition.

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BUS330AnalyzingOnlineShoppingasaService:DifferencesfromTangibleProductsandCompetitiveDifferentiationBUS330Week1DQ1ProductsandServicesItcanbehardertosellanintangibleservicethanatangibleproduct.AfterreadingChapter3ofthetext,pickoneofthecellsinTable3.4:"ServiceClassifications"andnameaserviceofferedinthatclass—forexample,businessremodelingserviceunderconsultingandoperations.In200to250words,Describeaserviceinyourchosencategoryintermsofthefourwaysaserviceisdifferentfromaproduct—itsintangibility,inseparability,variability,andperishability.Doesoneoftheseaspectssuggestasolutionforsalethatcouldbeusedasapointofcompetitivedifferentiationinamarketingcampaign?+StudyXxy

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