BUS 330 Ethical Responsibilities in Marketing: Lessons from BP and Toyota
An analysis of the ethical responsibilities in marketing, drawing lessons from the BP and Toyota crises.
Lily Green
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BUS 330 Ethical Responsibilities in Marketing: Lessons from BP and Toyota
In your response, you mention that Toyota took responsibility for the sticky gas pedal issue but
that it was a year too late. Do you think that by waiting to address the issue, Toyota's reputation
suffered more than if they had taken immediate action? How could Toyota have better
communicated their responsibility in the early stages of the crisis to minimize potential damage
to their brand? (Word count requirement: 150-200 words)
In your response, you mention that Toyota took responsibility for the sticky gas pedal issue but
that it was a year too late. Do you think that by waiting to address the issue, Toyota's reputation
suffered more than if they had taken immediate action? How could Toyota have better
communicated their responsibility in the early stages of the crisis to minimize potential damage
to their brand? (Word count requirement: 150-200 words)
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Document Details
University
Ashford University
Subject
Business Management