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BUS 330 Ethical Responsibilities in Marketing: Lessons from BP and Toyota

An analysis of the ethical responsibilities in marketing, drawing lessons from the BP and Toyota crises.

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BUS 330 Ethical Responsibilities in Marketing: Lessons from BP and ToyotaIn your response, you mention that Toyota took responsibility for the sticky gas pedal issue butthat it was a year too late. Do you think that by waiting to address theissue, Toyota's reputationsuffered more than if they had taken immediate action? How could Toyota have bettercommunicated their responsibility in the early stages of the crisis to minimize potential damageto their brand? (Word count requirement: 150-200 words)

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Document Details

University
Ashford University
Course
BUS 330
Subject
Business Management

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