BUS 330 Creating Product Usage Categories and Analyzing Complementary and Substitute Products
An assignment focused on creating product usage categories and analyzing complementary and substitute products.
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BUS 330 Creating Product Usage Categories and Analyzing
Complementary and Substitute Products
BUS 330
Week 2 DQ 1
Product Usage Categories
Visit Minimus.Biz (Follow link in REQUIRED materials), a company specializing in individually-
sized products.
Review the different product categories along the left navigation panel of the home page. How
might these items be combined to create a usage group like a “convention survival package” or
“campers’ kit”? Explain your reason for choosing as you did.
Which items, if purchased, might create complementary demand for another item in the line?
Explain how it might accomplish this?
Which items might substitute for another? Why did you choose that substitute and how might it
affect demand?
Items
Tyson white chicken salad kit
Cracked wheat wafers
Dole real fruit bites pineapples chunks
Pepperidge farm 100 calorie chessman butter cookies
Crystal Light on the go peach tea drink mix
“Quick lunch kit”
Complementary and Substitute Products
BUS 330
Week 2 DQ 1
Product Usage Categories
Visit Minimus.Biz (Follow link in REQUIRED materials), a company specializing in individually-
sized products.
Review the different product categories along the left navigation panel of the home page. How
might these items be combined to create a usage group like a “convention survival package” or
“campers’ kit”? Explain your reason for choosing as you did.
Which items, if purchased, might create complementary demand for another item in the line?
Explain how it might accomplish this?
Which items might substitute for another? Why did you choose that substitute and how might it
affect demand?
Items
Tyson white chicken salad kit
Cracked wheat wafers
Dole real fruit bites pineapples chunks
Pepperidge farm 100 calorie chessman butter cookies
Crystal Light on the go peach tea drink mix
“Quick lunch kit”
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Document Details
University
Ashford University
Subject
Business Management