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BUS 330 Understanding the Role and Activities of the Marketing Function in Business

An analysis of marketing functions and their impact on business success.

Ethan Wilson
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BUS330UnderstandingtheRoleandActivitiesoftheMarketingFunctioninBusinessBUS330Week1Discussions1BUS330Week1DQ1RoleoftheMarketingFunctionWhatistheroleofthemarketingfunctioninbusiness?Theroleofthemarketingfunctioninbusinesshelpsacompanytoidentifyandsourcepotentiallysuccessfulproductsforthemarketplace,andpromoteproductsbydifferentiatingthemfromotherproducts.‘Whataresomeactivitiesofthemarketingdepartment?Explainhowthemarketingfunctiondeterminescustomervalue.+StudyXxy

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Document Details

University
Ashford University
Course
BUS 330
Subject
Business Management

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