BUS 330 China & India Trends towards Western Consumption: Principles of Marketing
This paper discusses marketing principles related to the rising trends in China and India�s consumption patterns.
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Running Head: CHINA & INDIA 1
China & India Trends towards Western Consumption
William Jones
BUS: 330 Principles of Marketing
Instructor: Cynthia Goussak
Date: December 9, 2014
In your analysis of the youth markets in China and India, discuss the impact of technology on
consumer behavior in these countries. Compare the micro- and macro-environmental forces that
influence marketing strategies in China and India with those in Western markets like the United
States. Additionally, how do the marketing strategies in these two countries differ from those of
Western-based consumption marketers?
Word Count Requirement: 800-1000 words.
China & India Trends towards Western Consumption
William Jones
BUS: 330 Principles of Marketing
Instructor: Cynthia Goussak
Date: December 9, 2014
In your analysis of the youth markets in China and India, discuss the impact of technology on
consumer behavior in these countries. Compare the micro- and macro-environmental forces that
influence marketing strategies in China and India with those in Western markets like the United
States. Additionally, how do the marketing strategies in these two countries differ from those of
Western-based consumption marketers?
Word Count Requirement: 800-1000 words.
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Document Details
University
Ashford University
Subject
Business Management