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BUS 330 China & India Trends towards Western Consumption: Principles of Marketing

This paper discusses marketing principles related to the rising trends in China and India�s consumption patterns.

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Running Head: CHINA & INDIA1China & India Trends towards Western ConsumptionWilliam JonesBUS: 330 Principles of MarketingInstructor: Cynthia GoussakDate: December 9, 2014In your analysis of the youth markets in China and India, discuss the impact of technology onconsumer behavior in these countries. Compare the micro-and macro-environmental forces thatinfluence marketing strategies in China and India with those in Western markets like the UnitedStates. Additionally, how do the marketing strategies in these two countries differ from those ofWestern-based consumption marketers?Word Count Requirement:800-1000 words.

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Document Details

University
Ashford University
Course
BUS 330
Subject
Business Management

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