BUS 330 Developing a CRM-Based Marketing Campaign for Noah's Ark Water Park
A project developing a CRM-based marketing campaign for Noah's Ark Water Park, focusing on customer engagement and retention.
Caleb Patterson
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BUS 330 Developing a CRM-Based Marketing Campaign for Noah's Ark Water Park
In your marketing campaign for Noah’s Ark Water Park, you mentioned using CRM to track
customer behavior and offer discounts on slower days. How would you leverage CRM data to
not only attract past visitors but also to create personalized offers that could encourage them to
visit on new or off-peak days? Additionally, how might CRM insights help in creating a more
personalized experience for first-time visitors to foster long-lasting relationships? Please support
your response with specific CRM strategies from your readings. (Word count: 250-300 words)
In your marketing campaign for Noah’s Ark Water Park, you mentioned using CRM to track
customer behavior and offer discounts on slower days. How would you leverage CRM data to
not only attract past visitors but also to create personalized offers that could encourage them to
visit on new or off-peak days? Additionally, how might CRM insights help in creating a more
personalized experience for first-time visitors to foster long-lasting relationships? Please support
your response with specific CRM strategies from your readings. (Word count: 250-300 words)
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Document Details
University
Ashford University
Subject
Business Management