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BUS 620 Managerial Marketing It Pays to Fly Full-Service

Discussion on managerial marketing and airline industry strategies.

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Running head: IT PAYSIt Pays to Fly Full-ServiceRene Gonzalez Jr.Ashford UniversityManagerial Marketing BUS 620Larry FlegleNovember 28, 2011How can Delta Air Lines strategically differentiate its full-service business classofferings from low-cost carriers likeSouthwest Airlines, while considering factors suchas geographic market segmentation, customer needs, and operational efficiency? Providea comprehensive marketing plan with a focus on the value proposition for businesstravelers. (Minimum 1000 words)

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Document Details

University
North South University
Course
BUS 620
Subject
Marketing

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