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BUS330: Principles of Marketing

A solved assignment covering core principles of marketing.

Owen Collins
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BUS330: Principles of Marketing1.Question :When a marketer at a high-tech start-up company follows blogspublished by Tech-oriented research centers at major universities, whatforce in the marketing environment is most likely being monitored?Student Answer:Media trends involving publics in the macro-environment.Technology trends that could lead to opportunities or risk.Pursuit of competitive intelligence involving technology.Customer-generated information about technology options. (Theanswer can be found in Section 8.3: "Technological and EcologicalFactors" inPrinciples of Marketing)Points Received:1 of 1Comments:2.Question :According to Chapter 8, why should marketers pay attention to shifts inthe makeup of company groups?Student Answer:Because marketers strive to keep the company’s stakeholdersaligned with a goal of building long-term customer relationships.Because these actors exert pressures on the company’s macro-environment.Because these groups must withstand larger societal forces withwidespread influence.Because the individuals in company groups exert influence viafinancial communities,

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Document Details

University
Murdoch University
Course
BUS 330
Subject
Marketing

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