BUS330: Principles of Marketing
A solved assignment covering core principles of marketing.
Owen Collins
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BUS330: Principles of Marketing
1. Question : When a marketer at a high-tech start-up company follows blogs
published by Tech-oriented research centers at major universities, what
force in the marketing environment is most likely being monitored?
Student Answer: Media trends involving publics in the macro-environment.
Technology trends that could lead to opportunities or risk.
Pursuit of competitive intelligence involving technology.
Customer-generated information about technology options. (The
answer can be found in Section 8.3: "Technological and Ecological
Factors" in Principles of Marketing)
Points Received: 1 of 1
Comments:
2. Question : According to Chapter 8, why should marketers pay attention to shifts in
the makeup of company groups?
Student Answer: Because marketers strive to keep the company’s stakeholders
aligned with a goal of building long-term customer relationships.
Because these actors exert pressures on the company’s macro-
environment.
Because these groups must withstand larger societal forces with
widespread influence.
Because the individuals in company groups exert influence via
financial communities,
1. Question : When a marketer at a high-tech start-up company follows blogs
published by Tech-oriented research centers at major universities, what
force in the marketing environment is most likely being monitored?
Student Answer: Media trends involving publics in the macro-environment.
Technology trends that could lead to opportunities or risk.
Pursuit of competitive intelligence involving technology.
Customer-generated information about technology options. (The
answer can be found in Section 8.3: "Technological and Ecological
Factors" in Principles of Marketing)
Points Received: 1 of 1
Comments:
2. Question : According to Chapter 8, why should marketers pay attention to shifts in
the makeup of company groups?
Student Answer: Because marketers strive to keep the company’s stakeholders
aligned with a goal of building long-term customer relationships.
Because these actors exert pressures on the company’s macro-
environment.
Because these groups must withstand larger societal forces with
widespread influence.
Because the individuals in company groups exert influence via
financial communities,
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Document Details
University
Murdoch University
Subject
Marketing