BUS620: Managerial Marketing : Pursing an online MBA program over an on-site program Byron Morgan University
This assignment explores the advantages of pursuing an online MBA program over a traditional on-site program.
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Running head: Pursing an online MBA 1
Pursing an online MBA program over an on-site program
Mr. Scott Byron Freeman
BUS620: Managerial Marketing
Dr. Patricia Ryan
February 12, 2025
Develop a comprehensive 2,000-word marketing plan for an online MBA program at Byron
Morgan University. Your plan should include an executive summary, target market analysis,
competitor analysis, pricing strategy, marketing budget, and an implementation plan. Ensure
proper citations and references.
Pursing an online MBA program over an on-site program
Mr. Scott Byron Freeman
BUS620: Managerial Marketing
Dr. Patricia Ryan
February 12, 2025
Develop a comprehensive 2,000-word marketing plan for an online MBA program at Byron
Morgan University. Your plan should include an executive summary, target market analysis,
competitor analysis, pricing strategy, marketing budget, and an implementation plan. Ensure
proper citations and references.
PURSING AN ONLINE MBA PROGRAM OVER AN ON-SITE PROGRAM 2
Byron Morgan University
Marketing Plan for MBA Program
Contents
0.1 Company Overview ................................................................................................... 3
0.2 Executive Summary of Marketing Plan..................................................................... 3
1.0 Description of Target Market................................................................................................. 4
2.0 Description of Competitors .................................................................................................... 4
3.0 Description of Product or Services (P) ...................................................................... 5
4.0 Marketing Budget................................................................................................................... 5
4.1 Sales Forcast................................................................................................................... 6
4.2 Expense Forecast ............................................................................................... 7
4.3 Controls.............................................................................................................. 7
5.0 Description of Location (P) ....................................................................................... 8
6.0 Pricing Strategy (P).................................................................................................... 8
7.0 Summary and Implementation Plan (P) ................................................................................. 9
Byron Morgan University
Marketing Plan for MBA Program
Contents
0.1 Company Overview ................................................................................................... 3
0.2 Executive Summary of Marketing Plan..................................................................... 3
1.0 Description of Target Market................................................................................................. 4
2.0 Description of Competitors .................................................................................................... 4
3.0 Description of Product or Services (P) ...................................................................... 5
4.0 Marketing Budget................................................................................................................... 5
4.1 Sales Forcast................................................................................................................... 6
4.2 Expense Forecast ............................................................................................... 7
4.3 Controls.............................................................................................................. 7
5.0 Description of Location (P) ....................................................................................... 8
6.0 Pricing Strategy (P).................................................................................................... 8
7.0 Summary and Implementation Plan (P) ................................................................................. 9
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