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Channel and Pricing Strategies

An exploration of effective channel strategies and pricing tactics used by businesses to maximize revenue and market reach.

Olivia Smith
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Channel and Pricing Strategies
Discuss the challenges and strategies involved in entering international markets,
particularly in the context of energy and renewable energy sectors. How would you
justify the choice of Great Britain and India as markets for British Petroleum’s energy
products? Additionally, evaluate the importance of scale economies and marketing
leverage in the international expansion process, with reference to different entry modes
and strategies. Word count requirement: Minimum 1,200 words
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