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Channel and Pricing Strategies

An exploration of effective channel strategies and pricing tactics used by businesses to maximize revenue and market reach.

Olivia Smith
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1Channel and Pricing StrategiesDiscuss the challenges and strategies involved in entering international markets,particularly in the context of energy and renewable energy sectors. How would youjustify the choice of Great Britain and India as markets for British Petroleum’s energyproducts? Additionally, evaluate the importance of scale economies and marketingleverage in the international expansion process, with reference to different entry modesand strategies.Word count requirement: Minimum 1,200 words

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Marketing

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