Marketing Strategies and Ethical Considerations in the Global Success of Coca-Cola

Name: Marketing Strategies and Ethical Considerations in the Global Success of Coca-Cola
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Author: Ethan Wilson

Description: A study of Coca-Cola's global marketing strategies and the ethical considerations involved.

Ethan Wilson

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Coca-Cola
Marketing Strategies and Ethical Considerations in the Global Success of
Coca-Cola
Discuss the global marketing strategies employed by Coca-Cola, focusing on its target market,
segmentation, and positioning. How does the company address ethical considerations such as
environmental concerns and labor rights in its marketing approach? Your answer should include
an analysis of the four P’s of marketing (product, price, place, and promotion) and their role in
Coca-Cola’s success.
Word Count Requirement: 1,500 - 2,000 words

Coca-Cola
Student’s name:
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Course name and number:
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Coca-Cola
Introduction
Marketing of product is a critical facet of the supply chain, and by the marketing
management it usually requires proper management, for the achievement to provide seed of the
organizational goals. With globalization, the marketing managers role have become more
demanding and complex, owing ethical consideration and to cross-cutting cultural, open market
for competition, as well as growing changing customer preferences and tastes. In both imports
and exports, in the global market, the United States of America has been a force and maintaining
the front and important position. In the USA as well as the world, one particular product that has
largely been adopted i.e the Coca-Cola drink (Regassa & Corradino, 2011). In this paper, the
author discuss the strategies of marketing management surrounding the sale of this specific
product, including its local and foreign target market, in the foreign markets its adoption and
positioning, by the product in line raised by environmental concerns, with both the International
and U.S. ethical considerations, and with respect to the four P’s an analysis of the product
marketing.
Brief discussion:
Marketing utilities, mostly referred to as utilities of customer, are those elements that are
needed for exchanger or purchase of a product to take place between a business customers and a
company. Derives from the above mentioned exchange, the word ‘utility’ refers to that benefit
which a customer. These include place, form, possession and time. To bring about customer
satisfaction these utilities work synergistically. In the first, the actual product form that is offered
to the customers.
Around the world, Coca-Cola is a non-alcoholic beverage/soft drink that is cherished by
most customers. In the year 1886, in Columbus it developed by John S. Pemberton, and later in
1892, it bought by Asa Griggs, the soft drink/beverage has registered profound sales due to its

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Marketing Strategies and Ethical Considerations in the Global Success of Coca-Cola

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