StudyXY
RegisterLog in

MBA570 Marketing Plan: Elite Martial Arts and Fitness - University of Phoenix

A marketing plan assignment focusing on business strategy for Elite Martial Arts and Fitness. Includes structured solutions.

Benjamin Fisher
Contributor
4.1
56
6 months ago
Preview (16 of 58 Pages)
100%
Purchase to unlock

Page 1

MBA570 Marketing Plan: Elite Martial Arts and Fitness - University of Phoenix - Page 1 preview image

Loading page ...

Marketing Plan1Marketing Plan: Elite Martial Arts & FitnessCandace Frawley, Albert Garcia, Phillip Hinkle,Thadeaus Jones, Robert Sikes, MBA570University of PhoenixAugust 26, 2006Develop a comprehensive marketing strategy for Elite Martial Arts & Fitness to achieveits goals of increasing market awareness by 30% and revenues by 50% over the next24 months. Your strategy should include a detailed analysis of the situational context, acompetitive SWOT analysis, and actionable marketing objectives. Additionally, proposespecific marketing tactics to attract new fitness customers while retaining the existingmartial arts clientele. Your answer should be between 1,500 and 2,000 words."

Page 2

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Page 10

Page 11

Page 12

Page 13

Page 14

Page 15

Page 16

Preview Mode

This document has 58 pages. Sign in to access the full document!

Study Now!

XY-Copilot AI
Unlimited Access
Secure Payment
Instant Access
24/7 Support
Document Chat

Document Details

University
University of Phoenix
Course
MBA 570
Subject
Marketing

Related Documents

View all
Solved Assignments

MBA570 Marketing Plan: Elite Martial Arts & Fitness University of Phoenix

A detailed marketing strategy for a fitness business targeting growth and customer engagement.

Class Notes

Analyzing Market Differences

Explore a CAGE framework analysis comparing the U.S. and U.K. across cultural, administrative, geographic, and economic dimensions—highlighting key similarities and differences that influence international business strategies.

Class Notes

Creating Good Advertising 4 Rules to Attract, Inte

Learn the 4 key rules for creating effective ads—Attract Attention, Gain Interest, Build Desire, Get Action—and explore types of advertising like publicity, direct-to-home, and paid ads, along with their pros, cons, and impact on consumers.

Solved Assignments

Key Questions for Managing Stakeholder Relationshi

Stakeholder analysis of Apple Inc. using 5 key questions. Examines internal and external stakeholders, their interests, and how Apple manages these relationships in a competitive tech market.

Solved Assignments

Comparing Daiso and Miniso A Comprehensive Analysi

A comparative analysis of Daiso and Miniso’s logistics, service quality, pricing, and tech use. Explore how each brand navigates retail operations and customer experience in the Singaporean market.

Solved Assignments

HP Sauce vs

HP Sauce vs. Lea & Perrins Worcestershire Sauce: A flavor showdown exploring the rich, tangy depth of HP Sauce against the complex, savory punch of Lea & Perrins — two iconic sauces, one epic taste battle.

Solved Assignments

Comparative Analysis of Food Lion and Walmart Pric

A student research project comparing grocery prices at Food Lion and Walmart. Includes an introduction, data collection method using convenience sampling, and a bar graph analyzing price differences of various food items between the two stores.

Solved Assignments

J.crew.edited 2.edited

J.Crew outlet jackets are cheaper because many are made specifically for outlets using lower-cost materials. Though they resemble retail versions, they differ in quality. Discounts also help clear unsold stock, contributing to lower outlet prices.

Solved Assignments

New Product Launch Marketing Plan

This document provides a solved assignment on creating a new product launch marketing plan.

Solved Assignments

Marketing Research Final Exam

Final exam covering market analysis, consumer behavior, and research methodologies.