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MKT 505 Midterm EXAM

A midterm exam testing knowledge of marketing principles.

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MKT 505 MIDTERM EXAM1.Starbucks is building on its loyalty card and rewards program in the United States with asmartphoneapp that enables customers to pay for purchases electronically. The app displays abar code that the barista can scan. This is an example of:AnswerMarket Penetration.Market Development.Market Diversification.Product Development.Global Marketing2.Even though Germany is the largest single-country market in Europe, what percent of theworld market potential for German companies is outside Germany?Answer40%55%74%94%85%3.In the United States, some people believe that globalization has depressedthe wages ofAmerican workers and resulted in the loss of both blue-collar and white-collar jobs. This is anexample of:Answerdiscrimination.domination.globaphobia.management myopia.economic crisis4.When a country like China is experiencing rapid economic growth, policymakers are likely to:Answerlook more favorably on outsiders.look less favorably on outsiders.experience more resistance toward outsiders.feel threatened by outsiders.5.Upper-middle-income countries, also known as industrializing or developing countries, arethose with GNI per capita ranging from:Answer$996 to $3,945$3,946 to $12,195$12,196 or higher

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Document Details

University
Strayer University
Course
MKT 505
Subject
Marketing

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