MKT 505 Midterm EXAM
A midterm exam testing knowledge of marketing principles.
Hannah Perez
Contributor
4.6
45
4 months ago
Preview (3 of 7)
Sign in to access the full document!
MKT 505 MIDTERM EXAM
1. Starbucks is building on its loyalty card and rewards program in the United States with a
smartphone app that enables customers to pay for purchases electronically. The app displays a
bar code that the barista can scan. This is an example of:
Answer
Market Penetration.
Market Development.
Market Diversification.
Product Development.
Global Marketing
2. Even though Germany is the largest single-country market in Europe, what percent of the
world market potential for German companies is outside Germany?
Answer
40%
55%
74%
94%
85%
3. In the United States, some people believe that globalization has depressed the wages of
American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an
example of:
Answer
discrimination.
domination.
globaphobia.
management myopia.
economic crisis
4. When a country like China is experiencing rapid economic growth, policymakers are likely to:
Answer
look more favorably on outsiders.
look less favorably on outsiders.
experience more resistance toward outsiders.
feel threatened by outsiders.
5. Upper-middle-income countries, also known as industrializing or developing countries, are
those with GNI per capita ranging from:
Answer
$996 to $3,945
$3,946 to $12,195
$12,196 or higher
1. Starbucks is building on its loyalty card and rewards program in the United States with a
smartphone app that enables customers to pay for purchases electronically. The app displays a
bar code that the barista can scan. This is an example of:
Answer
Market Penetration.
Market Development.
Market Diversification.
Product Development.
Global Marketing
2. Even though Germany is the largest single-country market in Europe, what percent of the
world market potential for German companies is outside Germany?
Answer
40%
55%
74%
94%
85%
3. In the United States, some people believe that globalization has depressed the wages of
American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an
example of:
Answer
discrimination.
domination.
globaphobia.
management myopia.
economic crisis
4. When a country like China is experiencing rapid economic growth, policymakers are likely to:
Answer
look more favorably on outsiders.
look less favorably on outsiders.
experience more resistance toward outsiders.
feel threatened by outsiders.
5. Upper-middle-income countries, also known as industrializing or developing countries, are
those with GNI per capita ranging from:
Answer
$996 to $3,945
$3,946 to $12,195
$12,196 or higher
less than $995
6. The term "Expanded Triad" includes all of the following countries or regions except:
Answer
Japan
United States
Canada
Mexico
Russia
7. When countries or regions experience currency and/or economic stress, all of the following
events can take place except:
Answer
increased exposure to certain risks.
new profit opportunities.
lower local currency financing costs.
bad debts occur.
cancellation of aircraft equipment sales.
8. Which member of the Central American Integration System has both the largest economy and
the largest population?
Answer
El Salvador
Honduras
Guatemala
Nicaragua
Costa Rica
9. In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle
Eastern countries post current-account deficits, largely because:
Answer
of poor accounting practices.
of vast economic diversification.
they must import most of the goods and services.
most of the oil is exported.
new businesses are being developed.
10. Argentina provides a good example of how a country can emerge from an economic crisis as
a stronger global competitor. An example of emergency measures implemented by Argentina
include:
Answer
Argentina reduced the duties on consumer goods.
Argentina devalued its currency for exports and capital transactions.
Argentina added tariffs on imported wines.
Argentina adopted the U.S. dollar as official currency.
6. The term "Expanded Triad" includes all of the following countries or regions except:
Answer
Japan
United States
Canada
Mexico
Russia
7. When countries or regions experience currency and/or economic stress, all of the following
events can take place except:
Answer
increased exposure to certain risks.
new profit opportunities.
lower local currency financing costs.
bad debts occur.
cancellation of aircraft equipment sales.
8. Which member of the Central American Integration System has both the largest economy and
the largest population?
Answer
El Salvador
Honduras
Guatemala
Nicaragua
Costa Rica
9. In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle
Eastern countries post current-account deficits, largely because:
Answer
of poor accounting practices.
of vast economic diversification.
they must import most of the goods and services.
most of the oil is exported.
new businesses are being developed.
10. Argentina provides a good example of how a country can emerge from an economic crisis as
a stronger global competitor. An example of emergency measures implemented by Argentina
include:
Answer
Argentina reduced the duties on consumer goods.
Argentina devalued its currency for exports and capital transactions.
Argentina added tariffs on imported wines.
Argentina adopted the U.S. dollar as official currency.
Preview Mode
Sign in to access the full document!
100%
Study Now!
XY-Copilot AI
Unlimited Access
Secure Payment
Instant Access
24/7 Support
Document Chat
Document Details
University
Strayer University
Subject
Marketing