MKT 515 Midterm Part 1

Name: MKT 515 Midterm Part 1
Brand: Strayer University
Price: 2 USD
Availability: InStock
Author: Hannah Perez

A midterm exam assessing marketing strategies and consumer behavior.

Hannah Perez

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19 days ago

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MKT 515 MIDTERM PART 1
Question 1
An evolving trend in international economic activity is the formation of:
Answer
multinational advertising agencies.
multinational insurance agencies.
multinational trading blocs.
multinational purchasing agencies.
multinational courts.
Question 2
A ________________ eliminates all tariffs and barriers to trade among members,
adopts a common set of external tariffs on nonmembers, and removes all restrictions
on the flow of capital and labor among member nations.
Answer
regional market
common market
monetary market
political market
customs market
Question 3
Which of the following is an example of an international trading bloc?
Answer
World Trade Organization.
GATT.

the World Court in the Hague.
NAFTA.
United Nations
Question 4
The principle goal of a political union is that it:
Answer
can buy goods from one another.
can refuse to buy goods from nonmembers.
can switch to a common currency and a central bank.
gives up all sovereignty among individual members.
no longer recognizes national boundarie
Question 5
The universal reason for forming trading blocs is to:
Answer
bypass tariff restrictions.
bypass legal restrictions.
bypass government controls.
ensure the economic growth and benefit of the participating countries.
make competition suffer.
Question 6
NAFTA is the free trade area among the United States, Mexico, and
______________.
Answer
Canada

Argentina
Panama
Columbia
Brazil
Question 7
The last step of the possible integration forms is the:
Answer
cartel.
common market.
monetary union.
political union.
customs union.
Question 8
Five types of marketing that have led to the evolution of global marketing are domestic
marketing, export marketing, international marketing, _________________, and global
marketing.
Answer
multinational marketing
consumer marketing
gray marketing
expansion marketing
import marketing
Question 9

Global marketing refers to all of the marketing activities except:
Answer
bi-national efforts.
standardization efforts.
coordination across markets.
global integration.
none of the above.
Question 10
In global marketing, competitive pressure can also come from _____________ at home.
Answer
competitors
conglomerates
groups
locals
regionals
Question 11
In today’s global marketing, international trade and foreign production are increasingly managed
on a __________________.
Answer
vertical basis
horizontal basis
global basis
regional basis

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University

Strayer University

Subject

Marketing

MKT 515 Midterm Part 1

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