MSSU MKRT300 Final Exam
Final exam for a marketing course.
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MSSU MKRT300 Final Exam
Question
Question 1
The number of times a person is exposed to an advertisement during a certain time period is
known as:
reach
frequency
enumeration
randomization
2 points
Question 2
A five-pound bag of roasted peanuts sells for $8, and the average variable cost is $4 per bag. If
the total fixed cost for the roasted peanuts is $80,000, the breakeven point in bags is:
20,000
40,000
80,000
120,000
2 points
Question 3
Which of the following sales promotions produces a higher response rate?
Sweepstakes
Rebates
Sampling
Coupons
2 points
Question 4
Trade dress refers to:
visual components that contribute to the overall look for a product.
a promotional philosophy of targeting all sales efforts to the trade.
the general size of the packaging used by a product.
the correlation between a trademark and its trade name.
2 points
Question 5
Why do customers prefer to have continuing relationships with businesses or suppliers?
Question
Question 1
The number of times a person is exposed to an advertisement during a certain time period is
known as:
reach
frequency
enumeration
randomization
2 points
Question 2
A five-pound bag of roasted peanuts sells for $8, and the average variable cost is $4 per bag. If
the total fixed cost for the roasted peanuts is $80,000, the breakeven point in bags is:
20,000
40,000
80,000
120,000
2 points
Question 3
Which of the following sales promotions produces a higher response rate?
Sweepstakes
Rebates
Sampling
Coupons
2 points
Question 4
Trade dress refers to:
visual components that contribute to the overall look for a product.
a promotional philosophy of targeting all sales efforts to the trade.
the general size of the packaging used by a product.
the correlation between a trademark and its trade name.
2 points
Question 5
Why do customers prefer to have continuing relationships with businesses or suppliers?
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Document Details
University
Missouri Southern State University
Subject
Marketing