MSSU MKRT300 Final Exam

Name: MSSU MKRT300 Final Exam
Brand: Missouri Southern State University
Price: 2 USD
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Author: Hannah Perez

Final exam for a marketing course.

Hannah Perez

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about 1 month ago

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MSSU MKRT300 Final Exam
Question
Question 1
The number of times a person is exposed to an advertisement during a certain time period is
known as:
reach
frequency
enumeration
randomization
2 points
Question 2
A five-pound bag of roasted peanuts sells for $8, and the average variable cost is $4 per bag. If
the total fixed cost for the roasted peanuts is $80,000, the breakeven point in bags is:
20,000
40,000
80,000
120,000
2 points
Question 3
Which of the following sales promotions produces a higher response rate?
Sweepstakes
Rebates
Sampling
Coupons
2 points
Question 4
Trade dress refers to:
visual components that contribute to the overall look for a product.
a promotional philosophy of targeting all sales efforts to the trade.
the general size of the packaging used by a product.
the correlation between a trademark and its trade name.
2 points
Question 5
Why do customers prefer to have continuing relationships with businesses or suppliers?

Businesses tend to offer better financial incentives to customers who engage in continued
relationships with them.
By nature, customers are resistant to change and prefer preexisting relationships with businesses.
By reducing the number of choices, the decision-making process is made easier.
Most businesses have low switching costs which make them attractive to have continued
relationships with.
2 points
Question 6
Marketers applying a positioning strategy want to:
make their product look as much like the market leader as possible.
emphasize a product's unique advantages and differentiate it from competitors' options.
make sure they clearly outline the product's possible applications.
talk to specific, known users of the product.
2 points
Question 7
SWOT is an acronym for:
strategy, working, opinion, tactical.
strengths, weaknesses, opportunities, threats.
strategy, work, openness, toughness.
strategy, weakness, opinions, threats.
2 points
Question 8
In a process called _____, products pass through a series of stages from their initial appearance
to their decline.
product life potential
promotional cycle
pricing cycle
product lifecycle
2 points
Question 9
The most common method of market segmentation is:
product sampling.
demographic segmentation.
economic segmentation.
psychographic segmentation.
2 points

Question 10
Common carriers move freight:
that is non-hazardous.
by limited-rate contract.
only for business customers.
via all modes of transport.
2 points
Question 11
An offering within a product line, such as a specific size of liquid detergent, is known as a(n)
_____.
universal product code
price look-up code
stock-keeping unit
universal resource locator
2 points
Question 12
Which term is used to describe the amount of money available with people after buying
necessities such as food, clothing, and housing?
Basic income
Gross income
Discretionary income
Personal income
2 points
Question 13
The ideal form of promotion for large, geographically dispersed audiences that will listen to the
same message is:
advertising.
phishing.
public relations.
sales promotion.
2 points
Question 14
Setting aside a specified percentage of sales for promotional mix expenses -- either based on past
records or projected for the future -- is known as _____ budgeting.
fixed percent applied
percentage-of-sales

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University

Missouri Southern State University

Subject

Marketing

MSSU MKRT300 Final Exam

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