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MSSU MKRT300 Final Exam

Final exam for a marketing course.

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MSSU MKRT300FinalExamQuestionQuestion 1The number of times a person is exposed to an advertisement during a certain time period isknown as:reachfrequencyenumerationrandomization2 pointsQuestion 2A five-pound bag of roasted peanuts sells for $8, and the average variable cost is $4 per bag. Ifthe total fixed cost for the roasted peanuts is $80,000, the breakeven point in bags is:20,00040,00080,000120,0002 pointsQuestion 3Which of the following sales promotions produces a higher response rate?SweepstakesRebatesSamplingCoupons2 pointsQuestion 4Trade dress refers to:visual components that contribute to the overall look for a product.a promotional philosophy of targeting all sales efforts to the trade.the general size of the packaging used by a product.the correlation between a trademark and its trade name.2 pointsQuestion 5Why do customers prefer to have continuing relationships with businesses or suppliers?

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Document Details

University
Missouri Southern State University
Course
MKRT 300
Subject
Marketing

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