Principles Of Marketing Research Project

Name: Principles Of Marketing Research Project
Brand: Academic Documents Platform
Price: 1 USD
Availability: InStock
Author: Lucas Allen

Download this Project Presentation to explore the principles and methods of conducting marketing research.

Lucas Allen

Contributor

4.3

4 months ago

Preview (6 of 19)

Principles of Marketing
Research Project
David Matern, #208293
Running Head: PRINCIPLES OF MARKETING
Principles of Marketing1

Presentation Outline
❖Company Overview
❖PEST Analysis
❖Target Market(s)
❖SWOT Analysis
❖Industry & Competitive Analysis
❖Product
❖Place
❖Promotion
❖Price
❖Recommendations
Principles of Marketing 2

Company Overview
 Company & Industry:
✓PepsiCo is American Multinational beverage and snack global corporation
✓The global leader in the international beverage industry
✓ It is also the retailer, producer and marketers of nonalcoholic beverage in the
world economy.
✓The NAISC Code is 312111 (PepsiCo. 2015).
 Product/Service:
❖PepsiCo is producing and providing different products under the several
brands in the different nations to fully satisfy the global customers
❖The main brands, products and services of the company include: Pepsi,
Mountain Dew, Lay's, Gatorade,Tropicana, 7 Up, Doritos, Lipton Teas,
Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max,Tostitos, Sierra
Mist, Fritos, andWalkers
Principles of Marketing 3

Cont…
 Size of Company: PepsiCo is world's leading food and beverage companies
with over $66 billion in net revenue and a global portfolio of diverse and
beloved brands.
 Location: The company is offering more 500 brands in more than 200
countries. For example, Americas, Europe, Asia, Middle East & Africa are the
major regions of the company at the different location (Morgan, 2006).
 Mission/Vision/Objectives: The mission statement of the company is to
become one of the largest food and beverage companies in the world by
offering consumers around the world with delicious, affordable, convenient
and complementary foods and beverages from wholesome breakfasts to
healthy and fun daytime snacks and beverages to evening treats.
 The vision of the company is to achieving business and financial success while
leaving a positive imprint on society – delivering what we call Performance
with Purpose (PepsiCo. 2015).
 Creating the Value proposition for the customer: Fundamental part of
business strategy, delivering specific benefits to the customers, quality products,
services, a wide range of brands and specific customer services
Principles of Marketing 4

PEST Analysis
 Political Factors:
 Government policy of the USA,Tax changes, new laws, trade barriers, demographic
change and changes in government policy
 Economic Factors:
 This includes capital growth, cost of living, and economic stability is the economic
factor, recent economic downturn at global
 Social Factors:
 Social and cultural aspects such as life style, life cycle, education level, income level,
cultures, beliefs, etc. Social awareness regarding products, unequal distribution of
income of the people
 Technological Factors:
 Changes in the technologies, improvements in the technological advancement etc
Principles of Marketing 5

Loading page 6...

3 more pages available. Scroll down to load them.

Preview Mode

100%

Study Now!

XY-Copilot AI

Unlimited Access

Secure Payment

Instant Access

24/7 Support

Document Chat

Document Details

Subject

Marketing

Principles Of Marketing Research Project

Study Now!

Document Details

Related Documents

Analyzing Market Differences

Creating Good Advertising 4 Rules to Attract, Inte

Key Questions for Managing Stakeholder Relationshi

Comparing Daiso and Miniso A Comprehensive Analysi

HP Sauce vs

Comparative Analysis of Food Lion and Walmart Pric

J.crew.edited 2.edited

New Product Launch Marketing Plan

Marketting Plan For Organic Vally

Marketing Research Final Exam

Company

Explore

Study Tools