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Starbucks Brews a New Marketing Mix

An analysis of Starbucks' new marketing strategy and the impact of their revised marketing mix.

Christopher Lee
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Starbucks Brews a New Marketing Mix
In a well-organized paper, analyze Starbucks' marketing strategy changes, addressing the following points:
1. External environmental forces influencing the strategy.
2. The role of the marketing mix in implementing the strategy.
3. Factors favoring success in the affordability market crossover.
4. Challenges that could lead to failure.
5. The benefits and costs of Starbucks' affordability offerings in terms of product value.
6. The impact of store closures and new openings on product value.
Word Count Requirement:
1,500 to 2,000 words
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Marketing

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