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Test Bank For Marketing, 4th Edition

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1-1Chapter 01Overview of MarketingTrue / False Questions1.Marketing is an activity that only large firms with specialized departments can execute.TrueFalse2.Good marketing isnota random activity.TrueFalse3.Understanding a customer's needs and wants is fundamental to marketing success.TrueFalse4.Marketers might wish to sell their products to everyone, but it is not practical to do so.TrueFalse5.The four Ps include product, promotion, planning, and place.TrueFalse6.The group of firms that makes and delivers a given set of goods and/or services is called a supplychain.TrueFalse7.Value is what you get for what you give.TrueFalse8.In value cocreation, the customer participates in the creation of a good or service, which providesadditional value to the customer.TrueFalse

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Subject
Marketing
Textbook
Marketing by Dhruv Grewal, Michael ...

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