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Test Bank for Marketing: An Introduction, 14th Edition

Test Bank for Marketing: An Introduction, 14th Edition is an essential study tool, providing both test questions and detailed solutions.

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1Marketing: An Introduction, 14e(Armstrong/Kotler)Chapter 1Marketing: Creating Customer Value and Engagement1) Marketing, more than any other business function, deals with ________.A) customersB) salesC) advertisingD) new productsE) brandsAnswer: ADiff: 1LO: 1-1: Define marketing and outline the steps in the marketing process.AACSB: Application of knowledge2) According to the five-step model of the marketing process, the first step in marketing is________.A) capturing value from customers to create profits and customer equityB) constructing an integrated marketing program that delivers superior valueC) engaging customers, building profitable relationships, and creating customer delightD) understanding the marketplace and customerneeds and wantsE) designing a customer-driven marketing strategyAnswer: DDiff: 2LO: 1-1: Define marketing and outline the steps in the marketing process.AACSB: Analytical thinking3) Today, marketing must not be understood in the old sense of ________.A) creating a buying experienceB) helping people connect with the people in their livesC) telling and sellingD) creating a culture of warmth and belongingE) delivering value and satisfactionAnswer: CDiff: 3LO: 1-1: Define marketing and outline the steps in the marketing process.AACSB: Analytical thinking4) Marketing is primarily concerned with engaging customers and secondarily with managingprofitable customer relationships.Answer: FALSEDiff: 2LO: 1-1: Define marketing and outlinethe steps in the marketing process.AACSB: Analytical thinking

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Marketing: An Introduction by Gary ...

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