Test Bank for Marketing: Real People, Real Choices, 10th Edition

Name: Test Bank for Marketing: Real People, Real Choices, 10th Edition
Brand: Academic Documents Platform
Price: 20 USD
Availability: InStock
Author: Olivia Smith

Want to excel in your exams? Test Bank for Marketing: Real People, Real Choices, 10th Edition gives you the practice and answers you need.

Olivia Smith

Contributor

4.8

4 months ago

Preview (16 of 554)

Marketing: Real People,
Real Choices
Tenth Edition
Michael R. Solomon
Greg W. Marshall
Elnora W. Stuart
Test Bank (Download only) for
Marketing: Real People, Real
Choices, 10e
Revised by: Bonnie Flaherty

1
Marketing: Real People, Real Choices, 10e (Solomon)
Chapter 1 Welcome to the World of Marketing: Create and Deliver Value
1) A ________ is the ultimate user of a good or service.
A) stakeholder
B) market
C) target market
D) marketer
E) consumer
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
2) ________ is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large.
A) Demand satisfaction
B) Competitive advantage building
C) Marketing
D) Total quality management
E) Value chain management
Answer: C
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
3) The ________ consists of the tools an organization uses to create a desired response among a
set of predefined consumers.
A) sharing economy
B) market position
C) value proposition
D) marketplace
E) marketing mix
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

2
4) The four Ps are ________.
A) price, product, place, and promotion
B) price, profit, production, and possession
C) product, production, possession, and promotion
D) product, promotion, price, and profit
E) place, production, process, and profit
Answer: A
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
5) Which of the following is a true statement about the four Ps of the marketing mix?
A) A decision about one of the Ps affects every other marketing-mix decision.
B) Price is always the most important of the four Ps.
C) Place is typically the least important of the four Ps.
D) The four Ps have little effect on a product's market position.
E) The four Ps are used to determine a product's target market.
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
6) Which of the following is part of the product element of the marketing mix?
A) a quality discount
B) a store coupon
C) a newspaper advertisement
D) the packaging
E) publicity releases
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
7) A ________ is a good, service, idea, place, or person–whatever is offered for sale in the
exchange.
A) product
B) place
C) utility
D) benefit
E) demand
Answer: A
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

3
8) ________ is the assignment of a product's value, or the amount the consumer must exchange
to receive the offering.
A) Promotion
B) Price
C) Benefit
D) Need
E) Utility
Answer: B
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
9) The ________ element of the marketing mix informs consumers about products and
encourages them to buy these products using forms such as personal selling, advertising,
coupons, and publicity.
A) production
B) place
C) price
D) distribution
E) promotion
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
10) Marketing communication is also referred to as ________.
A) production
B) selling orientation
C) societal marketing
D) exchange
E) promotion
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication

4
11) For an exchange to occur, ________.
A) at least two people or organizations must be willing to make a trade, and each must have
something the other wants
B) there must be one winner and one loser
C) someone must make a financial profit
D) the item that is exchanged must be a tangible product
E) time utility must be created for the purchaser
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
12) Which element of the marketing mix is most closely associated with a company's channel of
distribution?
A) production
B) place
C) price
D) profit
E) promotion
Answer: B
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
13) ________ are intangible products that we pay for and use but never own.
A) Consumer goods
B) Services
C) Industrial goods
D) E-commerce products
E) Value products
Answer: B
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
14) ________ are the tangible products that individuals purchase for personal or family use.
A) Consumer services
B) Consumer goods
C) Value propositions
D) Utilities
E) Industrial goods
Answer: B
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

Loading page 6...

5
15) ________ marketing is the marketing of goods and services from one organization to
another.
A) Distributive
B) Consumer
C) E-commerce
D) Business-to-business
E) Target
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
16) Nongovernmental organizations are also known as ________.
A) consumer organizations
B) public organizations
C) private organizations
D) not-for-profit organizations
E) for-profit organizations
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
17) Marketers first identify consumer needs and then provide products that satisfy those needs.
This practice is referred to as ________.
A) the stakeholder orientation
B) the marketing concept
C) total quality management
D) collaborative consumption
E) the marketing mix
Answer: B
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
18) When a gap exists between a consumer's actual state and some ideal or desired state, the
consumer has a ________.
A) benefit
B) demand
C) need
D) value
E) utility
Answer: C
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

Loading page 7...

6
19) A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific
way that is culturally and socially influenced.
A) benefit
B) demand
C) value
D) utility
E) want
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
20) A ________ delivered by a product is the outcome that motivates a customer's buying
behavior.
A) benefit
B) demand
C) value
D) need
E) want
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
21) A customer's desire for a product coupled with the buying power or resources to obtain that
product is called ________.
A) benefit
B) demand
C) need
D) utility
E) service
Answer: B
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

Loading page 8...

7
22) To be part of the ________ for a product, consumers must share a common need that can be
satisfied by the product and have the resources, willingness, and authority to purchase the
product.
A) shared economy
B) audience
C) value proposition
D) marketplace
E) market
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
23) A glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-
commerce website are all examples of ________.
A) marketing concepts
B) value chains
C) monopolies
D) marketplaces
E) strategic business units
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Information technology
24) The trend of consumers renting out their belongings when they are not in use to other
consumers who need them for a limited time is called ________.
A) e-commerce
B) virtual exchange of goods
C) the attention economy
D) collaborative consumption
E) user-generated content
Answer: D
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

Loading page 9...

8
25) All of the following are forms of utility created by marketing processes EXCEPT ________.
A) form utility
B) place utility
C) time utility
D) possession utility
E) price utility
Answer: E
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
26) ________ utility is the benefit marketing provides by transforming raw materials into
finished products, as when a dress manufacturer combines silk, thread, and a zipper to create a
bridesmaid's gown.
A) Form
B) Place
C) Time
D) Possession
E) Price
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
27) Women who rent their wedding gowns instead of buying them and wearing them only once
are taking advantage of ________ utility.
A) form
B) place
C) time
D) possession
E) price
Answer: C
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
28) ________ utility is the benefit marketing provides by allowing the consumer to own, use,
and enjoy a product.
A) Form
B) Place
C) Time
D) Possession
E) Price
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

Loading page 10...

9
29) Buyers, sellers, investors, and community residents are all considered ________ in a
company.
A) stakeholders
B) shareholders
C) consumers
D) channel of distribution members
E) collaborative consumers
Answer: A
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
30) When Tony rented a loft apartment where he would live for the summer, he acted as a
________.
A) consumer
B) shareholder
C) producer
D) marketer
E) retailer
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
31) Chris just landed her dream job but realizes that her college wardrobe is not going to work
for her new professional position. In this situation, Chris has a(n) ________.
A) benefit
B) exchange
C) value
D) need
E) utility
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking

Loading page 11...

10
32) After saving a portion of several paychecks, Greg Williams now has the buying power to
purchase the computer system he has wanted for the last six months. Greg's want has become
a(n) ________.
A) need
B) necessity
C) demand
D) exchange
E) transaction
Answer: C
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
33) Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every
customer she helps either buy or sell a house. This free use of a moving truck is an example of
________.
A) a benefit
B) a demand
C) business-to-business marketing
D) a need
E) the rentrepreneur trend
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
34) Which of the following is the best example of a consumer good?
A) the riding lawn mower purchased by the landscaping company
B) the disposable diapers purchased by the new mother for her baby
C) the paint purchased by the contractor
D) the cookies purchased for the daycare center
E) the art supplies purchased for the elementary school art center
Answer: B
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking

Loading page 12...

11
35) Which of the following is the best example of a service?
A) the medical examination Jonathon had yesterday
B) the sheet music purchased by the piano teacher
C) the software Monica purchased from the website
D) the cleaning supplies purchased for the veterinarian's office
E) the t-shirt you got for running in a 5K race
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
36) Alex paid for a(n) ________ when he took his car to the carwash to be washed and waxed.
A) service
B) industrial product
C) consumer good
D) commercial good
E) business product
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
37) Which of the following is an example of a transaction that might occur in business-to-
business marketing?
A) Maurice buys a new razor on his way home from work.
B) The amateur gardener buys a new wheelbarrow.
C) The retail outlet buys athletic shoes to sell in its store.
D) The professional chef bakes a birthday cake for her son.
E) Robyn's mother hires a math tutor to help Robyn pass algebra.
Answer: C
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking

Loading page 13...

12
38) Faruk provides heating and air conditioning equipment for office buildings. He sells
________.
A) distributive goods
B) consumer services
C) consumer goods
D) industrial goods
E) intangible goods
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
39) Which of the following is an example of a not-for-profit organization that would use
marketing principles?
A) a fast-food restaurant
B) a manufacturer of bicycles
C) a software developer
D) a theme amusement park
E) the local city zoo
Answer: E
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
40) A sign manufacturer who uses plastic, metal, and neon tubing to create a motel sign has
performed the marketing benefit of creating ________ utility.
A) form
B) place
C) possession
D) time
E) creation
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking

Loading page 14...

13
41) Shane pulled her car into the gas station just as the fuel gauge dropped below empty. In this
example, Shane benefited from the ________ utility offered by the gas station.
A) creation
B) place
C) value
D) marketing
E) quality
Answer: B
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
42) Seth's mother didn't want to build a climbing wall as a permanent feature in her backyard,
but it was certainly convenient to rent one from the company that catered Seth's 12th birthday
party. The catering company created both ________ utility when it rented her the climbing wall.
A) form and place
B) place and creation
C) possession and price
D) time and place
E) creation and possession
Answer: D
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
43) A(n) ________ occurs when Kirin Albers trades Max Lynch three hours of babysitting Max's
three-year-old daughter in exchange for Max fixing the hole in Kirin's porch roof.
A) differential benefit
B) promotion
C) exchange
D) collaborative consumption
E) virtual trade
Answer: C
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking

Loading page 15...

14
44) Two teachers purchased art supplies for their classes. One paid $103.45 for eight large boxes
of crayons. The other teacher purchased ten identical boxes for $105.55. The second teacher got
more for her money because she took advantage of a quantity discount, a reduced price for
buying ten or more boxes. Which element of the marketing mix most directly relates to these
purchases?
A) production
B) profit
C) price
D) place
E) possession
Answer: C
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Application of knowledge
45) Conveniently located vending machines around your college or university campus make it
easy for you to buy a soda and a snack between classes. This is an example of the ________
element of the marketing mix.
A) production
B) place
C) price
D) profit
E) promotion
Answer: B
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking
46) Susannah owns a one-bedroom apartment in Manhattan that she posts for short-term
weekend and summer rentals on airBnB when she plans to be out of town. This is an example of
________.
A) not-for-profit marketing
B) institutional marketing
C) collaborative consumption
D) people marketing
E) consumer-generated marketing
Answer: C
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Analytical thinking

Loading page 16...

13 more pages available. Scroll down to load them.

Preview Mode

100%

Study Now!

XY-Copilot AI

Unlimited Access

Secure Payment

Instant Access

24/7 Support

Document Chat

Document Details

Subject

Marketing

Test Bank for Marketing: Real People, Real Choices, 10th Edition

Study Now!

Document Details

Related Documents

Test Bank For Marketing: Real People, Real Choices, 10th Edition

Test Bank for Marketing: Real People, Real Choices , 9th Edition

Analyzing Market Differences

Creating Good Advertising 4 Rules to Attract, Inte

Key Questions for Managing Stakeholder Relationshi

Comparing Daiso and Miniso A Comprehensive Analysi

HP Sauce vs

Comparative Analysis of Food Lion and Walmart Pric

J.crew.edited 2.edited

Marketting Plan For Organic Vally

Company

Explore

Study Tools