The iPhone 6 Smartphone Advertisement
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Emma Thompson
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Advertisement and Culture
The discourse of advertising has transformed over the times to
embrace certain values that attach with the cultural tastes of the
targeted populations.
The need to align the language of adverts with the cultural
preferences of the market is built on the concept of consumerism.
This framework of thinking promotes the habit of purchasing
consumer goods as a trend and acceptable habit of the mind.
The discourse of advertising has transformed over the times to
embrace certain values that attach with the cultural tastes of the
targeted populations.
The need to align the language of adverts with the cultural
preferences of the market is built on the concept of consumerism.
This framework of thinking promotes the habit of purchasing
consumer goods as a trend and acceptable habit of the mind.
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