The Role Of Customer Service And Retention Strategies In Business Growth: A Comparative Analysis Of Industry Leaders

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The Role of Customer Service and Retention Strategies in Business
Growth: A Comparative Analysis of Industry Leaders

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Discuss the role of customer service and retention strategies in business growth, drawing
examples from various industries. Specifically, analyze the strategies employed by companies
like Starbucks, McDonald's, and Coca-Cola to retain customer loyalty. Additionally, evaluate
the impact of digital platforms on customer acquisition and retention, and how businesses can
adapt to this changing landscape. Use real-world examples and research to support your
argument. (Word count: 800-1000 words)
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