HUFFMAN TRUCKING WEBSITE DESIGN 1 Huffman Trucking Website Design Plan Web Design I/WEB 236 Evaluate the current website design of Huffman Trucking, identifying its strengths and weaknesses based on web design principles. Provide a detailed analysis of the website's layout, navigation, and functionality, and recommend specific improvements for a redesign. Additionally, propose enhancements to the site's integration with business functions, such as marketing, e - commerce, and corporate responsibility. Ensure that your recommendations address both design and content to improve user experience and business performance. (Word count: 1500 - 2000 words) HUFFMAN TRUCKING WEBSITE DESIGN 2 Abstract In this paper the subject to discuss is the website design for the Huffman Trucking website. The strengths and weaknesses of the website will be identified using website design standards. A solution for each of these weaknesses will be described as well as ways to improve the strengths of the website. The solutions, improvement, and new design elements will be used in a redesign plan for the website. The website redesign plan will be applied to The Huffman Trucking website and the new website will be displayed in this paper. HUFFMAN TRUCKING WEBSITE DESIGN 3 Huffman Trucking Website Redesign Plan The basic website design for Huffman Trucking fails to benefit from modern website design principles for a more effective website. The basic design of this website has poor usability and is not user - friendly. Standard functionality missing from the website should be incorporated in the website design. These basic design principles will be addressed to give the website a more focused design. The more focused design will capitalize on user behavior patterns to hold user attention. The redesign will improve the website’s usability and its ability to attract and maintain user attention. Strengths and Weaknesses of Existing Site Huffman Trucking has many strengths and weaknesses in the existing website. One of the strengths is the color scheme and contrast used in the site. The background is white and the colors used make the text stand out. The blue color scheme used to color the Huffman Trucking name and the links on the website are not too dark and are easy for a customer to see. In addition, the color scheme throughout the website is appropriate for the audience. The text also is of the appropriate font, Times New Roman, 12, which allows the customers to read the text easily. The Huffman Trucking navigation links are short, descriptive, and clear. The links are at the top of the page allowing customer s to see the link s as soon as the site appears . Furthermore, the links are not too long and there are not too many links for a customer to have to scroll through to find the information they are looking for. Before each link there is a colored square, allows a customer to know his or her current location on the website. When navigating through the site, the customer can click on any link and still have the list of links at the top of the page; therefore, navigating from one page to another is effortless. The website also loads quickly so a